Fake Meat Event Fermented &Nbsp; WAL-MART Ten Shop Shut Down Or Lost 45 Million

Sales were found in the first 3 stores. counterfeit After * green pork, WAL-MART's "fake green" incident in Chongqing is getting worse. Up to now, 10 stores have been checked. The first financial daily (micro-blog) daily learned yesterday that on the "counterfeit green pork" incident, the Chongqing industrial and commercial bureau made a confiscation of illegal gains, fines of about 2 million 690 thousand yuan and administrative penalties for 15 days' suspension and rectification for WAL-MART stores in Chongqing according to law. According to conservative estimates from the industry, WAL-MART will face a loss of about 45 million yuan in business due to its closure, and will also face a coordinated supplier. Return goods And other difficult problems.

12 WAL-MART stores in Chongqing are closed for sale

Source: Tencent video column: finance 15 days Go out of business Trouble

The direct problem of closure is the loss of turnover. Reporters interviewed a number of peers learned that a 8000~10000 square meter store a day, the conservative nature of the conservative turnover is about 300 thousand yuan, WAL-MART 10 stores closed for 15 days to calculate, then a conservative estimate of turnover loss of up to 45 million yuan.

"The 15 day loss of turnover is the most direct, but subsequent problems may be more troublesome." Mr. Shen, who has been in the store for a long time, told reporters that the goods in the store were broadly divided into textiles, small household appliances, food and daily chemicals. 15 days after the closure, the problem of textiles, small household electrical appliances, daily chemicals and long shelf-life products is not large. But fresh foods with short term preservation will certainly expire. If they are to be returned to suppliers, the suppliers will have to bear economic losses, because the stores are usually strong and will not be compensated.

A long-term supplier of agricultural products to WAL-MART told our reporter that the supplier is divided into a nationwide or a regional range. If it is a supplier across the country, if the store is closed, it can be transferred from WAL-MART to the enterprise system, and the goods in Chongqing will be sold to other regions. If it is a regional supplier, the supplier will do the enterprise system itself, and will soon be transferred to WAL-MART and other industries.

"But there is a problem, that is, other brand enterprises may not accept all returns from WAL-MART. After all, sales will not increase in short term. Once so, suppliers need to prepare for their own damage. In addition, many direct agricultural products are sold according to the order quantity of retailers. Suddenly, 15 stores are closed, and the relevant suppliers will produce more goods. Such goods need to be coordinated by the suppliers themselves. " The suppliers said frankly.

In response, WAL-MART China said yesterday that it has maintained close communication with the relevant suppliers and has informed relevant suppliers about the suspension of business and overall rectification.

Absence of crisis management

WAL-MART said it had just received a formal announcement from Chongqing's commerce and industry department about the suspension of business for some 15 days in Chongqing WAL-MART mall. The company attaches great importance to it, and is actively cooperating with the relevant investigation work, and corrects the related problems immediately according to the guidance of Chongqing's industry and Commerce Department.

Despite the fact that WAL-MART has made timely cooperation, in fact, after the first 3 stores in Chongqing were checked for a period of time, it was discovered that 7 other stores also had problems. In the meantime, WAL-MART did not seem to prevent other stores from selling fake green pork.

This is not the first time WAL-MART has suffered food problems in Chongqing. Huang Bo, director of the Chongqing Municipal Bureau of Commerce and industry, told the media that since WAL-MART entered Chongqing in 2006, it has been punished 21 times by industry and commerce departments for its sales of expired food, substandard food and false propaganda. Since the beginning of this year, the Ministry of Commerce and industry at all levels has further increased the guidance and standardization efforts of WAL-MART in Chongqing enterprises, issued 94 Administrative Guidance Opinions on the problems in operation, and ordered 7 corrections to be issued.

"This highlights the loopholes in WAL-MART's crisis management. The development of counterfeit green pork has become more and more frequent. There are several possibilities. One of them is that WAL-MART's regional managers fail to report to the higher level companies in time, which delays the best time to deal with the crisis, because this is a counterfeit sale rather than a vicious incident involving food poisoning and excessive content. In addition, it can not rule out the possibility that WAL-MART can not communicate with the business sector in time. A foreign retail business manager Wang said.

Reporters interviewed Auchan, agribusiness, Bailian and other Chinese and foreign retailers found that retailers basically have a set of internal crisis management process. Generally speaking, the most fundamental process of crisis management is internal, first of all, it should be reported to the head of the Department by relevant personnel, and be reported to the head office at the first time, then communicate with the crisis party, such as the consumer or the business department, and give feedback to show the attitude.