The Marketing Way Of Erotic Website
Pornographic websites have always been a cancer on the Internet. Although state organs have been constantly cracking down on pornographic websites, it is still difficult to eliminate pornographic websites fundamentally. On the one hand, the backstage of pornographic websites is generally developed overseas. On the other hand, pornographic websites have grasped the "user needs" and have certain patterns in the practice of "network marketing". Starting from the research of Internet marketing, we may draw some valuable methods and ideas for the online marketing of legitimate legitimate projects.
"It is understood that the pornography forum will initially attract" prostitution "with the slogan of" free "at the early stage of its establishment. First, it will cultivate interest in the" Nu Min "with some pornographic resources that are posted. When the addicts are addicted, they will gradually increase their access to pornographic information. At the same time, with the closure of free members registration and regular cleaning of inactive members ID, the registered members will feel that the existing members ID become very precious, forcing members to increase the posting volume to get the forum score and enhance the contribution value, which will promote the content construction of the forum. And in the end, it is the registration fee. "After you get addicted, you don't want to give money, too," the source said.
"Membership fees also depend on the popularity and content of the website. Generally, the" original "video download, or the website breaking the password, will be more popular with the registered users, because these yellow information is not available to other free pornographic websites, which makes them feel" very rare ". From "pornographic websites in China" to collect money and reveal how to make addicts addicted, click Browse.
我们从中不难发现，色情论坛的网络营销方法和思路主要有这几点：
1、 内容经营：不可否认，食色性也，色情论坛在内容经营方面有着得天独厚的优势。内容经营直接体现的是用户需求，色情论坛较好的把握住了相当一部分人的需求，因此具备了生存和发展的基础。
2、 先鼓励后限制：这是色情论坛进行网络营销和网站运营的一大特点。色情论坛在初期内容建设的时候充分鼓励用户参与，通过用户权限、荣誉设定、积分鼓励等多种方式引导用户贡献内容；当网站用户群体开始膨胀，内容丰富之后，色情论坛通过关闭（或不定期开放）会员注册、清理不活跃会员ID等做法，使现有的会员群体网站粘滞度更高，更加积极的参与到内容建设当中去。
3、 多级收费会员：网站经营最终目的是赚钱。色情论坛通过内容经营与先鼓励后限制这两个过程，已经聚集了大量的人气和忠诚度较高的用户群体。此时开始实施多级收费会员的机制，一大批新老用户自然踊跃的成为付费用户了。
Summing up the network marketing ideas of pornography forum, that is: establish pornographic content platform, actively guide users to get platform content, and participate in content construction, and gradually form the user group of pornography Forum; when the user group develops to a certain extent, it will restrict the new and old users' permissions, force users to change their usage habits, and wait for the launch of toll services, train users of fee groups, and ultimately achieve the profit and sustainable development of the website.
In fact, there are many similar Internet porn marketing practices on the Internet. Alibaba is one. Early Alibaba constantly encouraged users to release business opportunities. Buyers and sellers freely communicated with Alibaba platform. Ali's influence was expanding rapidly, and the number of members increased day by day. To a certain extent, the Alibaba began to restrict the function of free users (free users could not view buyers' information) and launched the two products of "integrity communication" and "China supplier". With a large membership group and a positive user experience, quite a few free members have not hesitated to become Ali's paying customers.
In the above network marketing idea, what is quite prominent is the "user first restriction" strategy. It is a turning point from content management to profit operation, and also a balance between website operation and value embodiment. This link appears too early or too late to achieve the desired result.
At present, the Internet has entered the era of WEB2.0. "First encourage and restrict" is not compatible with the spirit of WEB2.0. However, in fact, WEB2.0 has not found its own profit model, which seems to indicate that the user strategy of "encourage first and then restrict" is still an effective way of network marketing, and it is worth learning from.
Internet marketing is actually a business discipline. As long as you have a good grasp of your users, carefully manage your content, have a batch of active users and content builders, explore the balance between user participation and website contribution value, you will be able to explore your own profit mode and finally achieve profitability.
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