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The Best Way To Promote Sales Is To See Through The Hearts Of Customers.

2008/11/25 11:39:00 41903

The marketing department, please hurry to change the promotional products from the blending oil to peanut oil, the film area "," the marketing department, please quickly change the promotional gifts from the blending oil to corn oil, B area ".

Perhaps one day, when you are sitting in the headquarters office to make sales promotion plans, you will encounter many similar problems. What's wrong with the Chinese people? Why is it so weird?

China's ordinary people are not very, really what are those who are closed doors in the office of promotions planners.

In the details of today's success or failure, it is not very realistic to rely solely on the idea of making a mental plan, and at least two aspects should be considered when planning promotions: one is the customs and habits of different regions, and the other is the mentality of consumers of different social strata. Two

An electrical appliance company takes second points into consideration in a sales promotion confrontation.

During the summer season, the competitor launched a huge sales promotion campaign to buy fans to send toothpaste and buy fans to wash powder in 12 counties of a prefecture level city.

As a competitor, is it a concession or a follow-up? If you want to follow up, do you copy your opponent's way of direct confrontation or strike a new path against your opponent?

Most of the fans are townships residents. For farmers who like to get some benefits, buying fans to send toothpaste to laundry detergent is good for steel.

The same way to do sales promotion will certainly work well, but copying the opponent's script, sending a toothpaste or sending a towel will also make people laugh.

We are discussing that if we learn from innovation, an old man has sold fifty Jin rice, and the news of twenty yuan real money has inspired everyone's inspiration.

Why not send a miniature electronic money detector pen?

Through market investigation, many townships and townships and townships are deeply afraid of the harmful tricks of counterfeit banknotes. However, it is neither cost-effective nor convenient to spend tens of dollars or more to buy a large banknote checker. If they can send them a miniature electronic money detector, it is absolutely the right thing to do.

In this way, the marketing campaign began. In order to ensure the sales promotion effect, the company spent five hundred yuan to print more than 10000 monochrome leaflets in the parking lots. Under the influence of the propaganda and the oral communication of the residents, many fans bought the products of the company's designated retailers.

More than a month later, a wholesale price of only 1 yuan 5 electronic check pen to the value of two yuan more money toothbrushes and detergent powder beating all day long, no longer to fight back.

It is also a psychological battle for consumers. Whether they can give people more heartfelt goods has become the key to winning in the promotion war. If we want to play the heartbeat of consumers, we must grasp the most intense demand in their hearts.

To do the market is the psychology of being a man. The premise of intensive farming in the two or three level market is to grasp the habits and mindset of the relevant people. Only by grasping this key point can we find ways to reduce the marketing cost while ensuring that the push and pull tactics are applied to the channel traders and consumers.