Entrepreneurship Should Take The Right Market Breakthrough

If the two armies oppose the enemy's line of defense, they must choose their defensive weak spot as a breakthrough point. Then it is possible for Naga Naoi to win the battle.

If the market is like a battleground, enterprises should make their products occupy a place in the market where their competitors are like the forest market.

In the same year, the Japanese watch factory took a serious look at the US market in order to enter the American Clock Market. They realized that 31% of Americans pursue high quality watches, while 46% of consumers prefer watches with better performance and moderate prices, and 23% of customers are more sensitive to prices, but they do not require high quality of watches, but they want to be cheaper.

The products of big companies such as Thailand and Mexes in the United States mainly meet the first category market, and the other two categories are ignored.

The Japanese watchmaker knew that he was not able to compete with Mexes's high-grade watches, so he chose the middle and low duty watch market as his breakthrough and launched a cheap and good product. He attacked the two markets and gained a great market share.

By the time Mexes came to his senses, the Japanese had taken a firm foothold in the middle and low-grade market.

No one can take everything in the market.

There are many gaps in the seemingly saturated market. The key is that business operators should have a keen sense of smell and find market demand and consumption psychology in the nuances. Secondly, we should make regular investigations and studies on the market, know the market well, and sit at home without finding any gaps. Once again, we should have the ability to respond to changes in the market, as an operator said, "seize the market and enjoy your speed."

Once the business community has chosen a breakthrough in the market, the first step is to speed up the introduction of new products and occupy the market and create new benefits for enterprises.