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China International Fashion Week: Stand Up Bravely To The Forefront Of The Fugue Classic

2024/3/25 12:16:00 109

Fashion Week

AW24 China International Fashion Week takes "Fu" as the theme, leading the avant-garde fashion trend. Inheritance and innovation, classics and perfection, implication and luxury, integration of oriental aesthetics, iteration of fashion style, display the unique fashion attitude and lifestyle of Chinese design, and write free and green independent personality.

DAY 2

Shanshan | Release of Chinese Suit Fashion Trend

Special presentation

Shanshan, the leader of China's suit industry, will return to China International Fashion Week on March 24, 2024 as the "exclusive partner of suits" released by China's fashion trend. The release of China's fashion trend will continue to open up the journey of Shanshan brand towards future changes. "Start" is integration, innovation, and the reshaping of new cultural values. This release of Chinese suit fashion trend will interpret the fashion proposition of Shanshan brand in the future from different scene themes. "Repetition" and "rise" are exploration and beginning. Starting from modeling technology, it reflects the technical beauty of Chinese suits, that is, the connotation of fashion; "Inheritance", "inheritance", is transmission and continuation. From delicacy to spirit, from tension to relaxation, the design presents the Chinese youth's internalized and externalized suit philosophy, which is simple, quality and sustainable; "Circulation" and "transformation" are adjustment and balance. Link the present and the future, express the new ideas of quality life of contemporary Chinese youth, mix and match, span time and space; "Co creation" and "Co creation" are integration and sublimation. In the process of inheritance and innovation, through the innovation of the category of suits, new styles and features will be revitalized, the new meaning of beauty will be reinterpreted, and the fashion spirit of "beauty in common, beauty in all" will be displayed.

Ningbo Shanshan Co., Ltd., as the leading enterprise in China's suit industry, went public in 1996 and became the "first stock of Chinese clothing". In 1998, the sales volume of Shanshan Suit reached the seventh consecutive championship in China. In 1999, Shanshan Group dared to be the first to expand its enterprise territory across different fields, and further leapt to become a giant in the high-tech industry. In 2024, based on the new stage of development, Shanshan brand will focus on the big category of suits, inherit and carry forward the spirit of "Hongbang Tailors", and strive to build "the first brand of Chinese suits". For more than 30 years, Shanshan has continued to lead the development of Chinese men's wear trend by adhering to the spirit of creation, which is precipitated by ingenuity. With innovation, courage and boldness, it has left shining milestones in the development history of China's fashion industry. Let the times change, Shanshan has always stood at the forefront of the times and become an innovative banner of China's men's wear industry.

Minimalist quality inherits innovative fashion charm


Wangjiang | China Wangjiang Fashion Children's Wear Fashion Trend Release


Special presentation



The "China Wangjiang Fashion Children's Wear Fashion Trend Release" specially supported by the People's Government of Wangjiang County, as the unique children's wear show in the AW24 fashion trend release show, transformed the activity scene into a vibrant and joyful children's dream kingdom. This release focuses on the research and release of the core concept "Start" of "Fashion Trends of Chinese Textile Fabrics in Autumn and Winter 2024" by China Textile Information Center and National Textile Product Center, and the sub theme "Repetition, Continuity, Circulation, and Co creation". In the "overlapping" series, the single item design returns to its original intention, and shows the purest and simplest childlike innocence of children with simple and practical clothing style; The vigorous sense of vitality is the intuitive feeling brought by the "continuity" series; The "circulation" series full of childish fantasy prints the dreamy childrens fashion; The "Co creation" series focuses on the design rebirth after the integration of Chinese traditional culture.


Wangjiang children's clothing industry cluster, Wangjiang is the first textile and clothing county in Anhui, and one of the top ten children's clothing industry clusters in China. At present, under the guidance and care of national industry associations at all levels, Wangjiang children's clothing industry cluster has developed rapidly, and has formed a series of complete industrial ecosystems including children's clothing creative research and development, design and printing, production and production, online and offline sales, logistics and warehousing, and surface and auxiliary material supply, which can fully meet the demand for flexible fast reaction production. In 2023, there will be more than 3000 children's wear manufacturers and 2700 children's wear e-commerce operators in Wangjiang. In addition, Wangjiang has continued to implement the "three products" strategy, cultivated a number of children's clothing brands such as Haidiman and rara, introduced thousands of well-known children's clothing enterprises such as Happy Apparel, and represented ten famous children's clothing brands such as Babu and Jamie Bear. In recent years, Wangjiang County has successfully held a series of influential "competitions, shows, conferences, exhibitions" and other activities, making the brand influence and popularity of "Wangjiang Children's Wear" constantly improve. In the future, Wangjiang will focus on the development idea of "improving textiles, focusing on fabrics, getting through printing and dyeing, and building brands", accelerate the construction of a hundred billion yuan textile and clothing industry cluster, and strive to build a national influential children's clothing characteristic industry cluster.

Simple childlike innocence, dreamy childlike charm, national style rebirth


BOTAO · Bo Yulong&Cong Xiaochuan



BOTAO, the earliest designer brand in China, was founded by the famous fashion designer Mr. Bo Tao in 1991. BOTAO takes "constantly creating classics and perfection" as the consistent core concept, traditional Chinese philosophy as the cultural foundation of brand development, and "writing Chinese people's own aesthetic ideas" as the unchanging declaration of the brand.


This season's release series "Guofeng · Xinghan" is led by Hu Bing and Wang Min, the new generation supermodels of China. "Han" originally refers to Xinghan, namely Galaxy. There is a saying in Xiaoya Dadong, "There is a Han in the sky, and there is also a light in the prison." Cao Cao said in "Watching the Sea", "The sun and the moon are out of it, and the stars are brilliant, if out of it." The star (Milky Way) has a great meaning from ancient times to the present. In the traditional Taoist system, Xinghan is regarded as the birthplace of Chinese people, so the descendants of the Chinese people take "Han" as their family name. There is a saying in Daya Yunhan: "Take the Yunhan, and make it back to the sky." Chinese civilization and the mysterious romance of the universe have never been separated. In this series design, BOTAO chose to integrate the Taoist cosmology into the clothing, echoing the vast Tianhe River with a leisurely national style, trying to compose the romanticism of Chinese people.


Carrying the Way with Clothes, Writing the Romance of National Style



Weiyi | Release of China's sustainable artificial fur trend


Special presentation



The "China Sustainable Faux Fur Fashion Trend Release", co organized by Ningbo Weiyi Long Wool Co., Ltd., was launched in the AW24 Fashion Trend Release Show section of China International Fashion Week. The release focuses on the China Textile Information Center and the National Textile Product Center to study and release the concept and direction of "Fashion Trends of Chinese Textile Fabrics in Autumn and Winter 2024" to bring infinite possibilities to ecological fashion with the determination of environmental protection and the pursuit of excellence. In the "overlapping" series, high-density plush fabrics woven with new technology respond to the trend of luxury with a warm and peaceful appearance; Each piece of work in the "Inheritance" series shows respect for life and echo of environmental protection; The colorful and romantic fur pieces in the "circulation" series are flexible in appearance, fully revealing the personalized aesthetics of the young generation; Through tangible design elements, the "Hechuang" series integrates distinctive oriental aesthetics into modern fashion design.


Ningbo Weiyi Long Wool Co., Ltd., located in Ningbo Qianwan New District, Zhejiang, has been committed to the original development of artificial fur. Its artificial fur is divided into five categories: simulation, leisure, polyester, sheep shearing and regeneration. In recent years, the company has made great efforts to develop all polyester and all wool products, replacing traditional fabrics with polyester products, and developing artificial fur fabrics with zero shedding and high cost performance. MACINFUR is a brand customized by Ningbo Weiyi plush Co., Ltd. for high-end artificial fur fabrics. It focuses on creating a sense of luxury of natural animal fur, highlighting the characteristics of lightweight, comfortable, easy to clean, pressure resistant, and practical. It is well received by the market and customers.


Quiet, luxurious, green, fashionable, unique and interesting



Italai │ Release of fashion trend of China's fashionable home clothes


Special presentation



Shantou Yidalai Garment Industry Co., Ltd. co organized the "China Fashion Home Wear Fashion Trend Release" as the grand finale of the AW24 Fashion Trend Release Show. The release focuses on the research of China Textile Information Center and National Textile Product Center, and releases the trend concept of "Fashion Trend of Chinese Textile Fabrics in Autumn and Winter 2024". The "overlapping" series interprets the concept of sensibility and rationality, practicality and fashion, comfort and delicacy in the future autumn and winter home dress. Focusing on the new generation aesthetics of the future autumn and winter with experimental design techniques is the main concept of the "Hechuang" series. The diversified, free and charming stylized pieces, in a confident and fearless fashion form, become the focus of this series.


Shantou Yidali Garment Industry Co., Ltd., founded in 1993, is one of the main brands of Yidali Garment Industry Co., Ltd., which integrates R&D, design, production, promotion and sales. Its main products include warm clothes, home clothes, leisure sportswear, underpants, etc. With the brand concept of "comfortable living clothes", Italai has led the fashion design, constantly upgraded the process, innovated and applied natural comfortable fabrics, created many healthy and comfortable high-quality products, won the recognition and support of the national market, and won the favor and good comments of consumers. With its strong R&D and production strength and supply chain resources, Italai has expanded its product line from thermal clothing to home clothes, casual clothes, etc., and provided healthy and comfortable products for people aged 6 to 70, truly meeting the clothing needs of consumers of different ages in different seasons.


Comfortable, delicate, soft, warm, free and diversified



Anady Deng Xiaoming



The Chinese name of ANOTHER ONE is "Anardi", which originated in Italy. In 2016, the brand was introduced to China and was favored by celebrities in the upper class. The brand advocates the integration of eastern and western cultures to interpret the Italian style of "handsome, elegant and advanced". Present multiple selves freely, and explore themselves in a self pleasing manner.


In the Book of Songs, the "Celebrity Er Ya" says, "Let's be like a person, like a beautiful woman in a country!" It means that "women like her are peerless beauties!" As the tide of the west is spreading eastward, Annadi is committed to creating a new image of the times for the modern western and eastern upstarts. At the same time, with respect for traditional culture, she combines the luxurious new Chinese style with the international popular trend. Extract the ancient charm and freehand brushwork, maintain the elegant and arbitrary tone of the brand, focus on the oriental charm of "celebrities · elegance" in the expression way full of texture, and demonstrate the talents of celebrities who keep pace with the times in the fashion trend, as well as the extraordinary temperament and exquisite inner quality of celebrities.


The talent of oriental charm keeping pace with the times


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