2021 China Textile Cross Border E-Commerce Forum And Resource Docking Meeting Successfully Held

"Silk Road" Keqiao, trade e wisdom chain, light textile to sea. On March 25, "2021 China Textile cross border e-commerce forum and resource docking meeting" was held in Keqiao, Shaoxing. Ma Zhongwei, member of the Standing Committee and deputy head of the Keqiao District Committee, Chen Jun, member of the Party group of the Keqiao district government and director of the Keqiao Development Committee, and Xu Jianzhong, deputy director of the Bureau of Commerce of Keqiao District, and other leaders and guests attended the forum. Under the guidance of Keqiao District Bureau of Commerce, the activity was jointly sponsored by Keqiao Economic Development Zone Management Committee and Hangzhou cross border E-Commerce Association Service Center. More than 150 enterprises participated in the activity.

Cross border acceleration of Silk Road textile industry

"In 2020, the turnover of light and textile city clusters will reach 216.325 billion yuan, with a year-on-year growth of 8.15%; the online transaction volume of light and textile city will reach 60.705 billion yuan, with a year-on-year growth of 15.3%; and the export of" 9610 "will reach 476000 yuan, and the export of" 9710 "will reach 4.47 million US dollars." In his speech, Ma Zhongwei, member of the Standing Committee of Keqiao District Committee and deputy district chief, introduced the basic situation of Keqiao cross-border e-commerce, and expressed the hope that through this activity, more cross-border e-commerce enterprises can have a more comprehensive understanding of Keqiao, enhance bilateral exchanges and cooperation, and fully promote the online and offline development of China Light and textile city.

Shaoxing textile industry is famous at home and abroad, but there are still problems of low added value of products. It has been proved by several years of practice that cross-border e-commerce is a fast channel for brands to go out to sea, bringing new opportunities for China's manufacturing to face the global market, and cross-border e-commerce is also an important starting point for stabilizing foreign trade. In December 2019, Shaoxing was officially approved by the State Council as a comprehensive cross-border e-commerce pilot zone, and Keqiao Textile was rated as the pilot cross-border e-commerce of industrial clusters in Zhejiang Province. Against the background of the opening of the cross-border e-commerce comprehensive trial zone across the province, Shaoxing customs boldly took the lead and worked together with the local government to innovate and develop new foreign trade formats. Last year, it successfully opened the three export channels of Shaoxing cross-border e-commerce 9610, 9710 and 9810. In the second half of the year, it effectively promoted the pilot purchase trade of Shaoxing Keqiao China Light and textile city market. This year, the construction of Shaoxing comprehensive protection zone will be completed.

In March 2021, the "fandingdingcheng · China Textile cross border Digital Intelligence Service Trade Industrial Park" located in Keqiao Binhai Industrial Zone of Shaoxing and adjacent to Hangzhou dajiangdong officially started operation. The park covers an area of about 82000 square meters. It is planned to set up a research center of light textile + cross-border digital intelligence service trade (CANGPU), light textile + International Exhibition Economy and cross-border light textile data research center, integrating cross-border digital intelligence service trade and international exhibition economy Cross border light and textile data research center, a cross-border digital intelligence service trade industrial park integrating exhibition, marketing and research, is committed to building China's top industrial park of cross-border digital intelligence service trade.

Public service injects new power into textile industry

Xu Jianzhong, deputy director of the Bureau of Commerce of Keqiao District, said in an interview: by the end of 2020, the whole district has cultivated more than 1400 cross-border e-commerce enterprises, including 1045 B2B enterprises and about 400 B2C enterprises. In 2020, there will be a net increase of 401 and 44 B2C independent brands. According to the feedback of Ali international station, the B2B online transaction volume of Keqiao has reached 100 million US dollars. On the Amazon platform, Keqiao has become the origin of online curtain, accounting for 6 of the top 10 curtain category brands, such as "nicetown", "deconovo", "Jinchan", etc., and billion level online curtain enterprises have emerged. Through mechanism innovation, Keqiao's cross-border e-commerce public platform has taken shape.

In the era of trade digitization, cross-border e-commerce is the path and way to reconstruct the global trade chain. Combined with the demand of Keqiao Textile brand going abroad and the current situation of supply chain construction, the forum played three cards of "digitization, branding and diversification". Around the key words of cross-border e-commerce supply chain, industrial belt and ecosystem, experts, scholars, industry celebrities and Keqiao Textile enterprises were invited Industry representatives "face-to-face, promote exchanges", and provide suggestions for the sound development of industrial ecology.

Hangzhou cross border E-Commerce Association Service Center, together with platforms and quality service providers such as tmall overseas, fanding international, lelink technology, lianlianlian payment, shopline, Shumo business school and other platforms and high-quality service providers, Hangzhou cross-border E-Commerce Association has gathered wisdom and strength for the co construction of Keqiao digital intelligence trade and the construction of light and textile vitality ecology. Mr. Yang Jun, CEO of Mujia home furnishing, shared the process and experience of traditional foreign trade transforming Amazon brand sellers.

Integrated service capability enables industrial upgrading

Brand going abroad needs more perfect and more intelligent cross-border e-commerce integration service capability. Sunshine compliance, flexible, efficient and low-cost digital cross-border performance solutions have become the urgent needs of foreign trade enterprises. It is particularly important to establish a cross-border e-commerce ecosystem with multi-level linkage, clear demand and strong inclusiveness.

The comprehensive service center of Hangzhou cross border E-Commerce Association, one of the organizers of the event, effectively built a docking platform between government and industry, industry and enterprise, and enterprise and enterprise, integrated the resources of sellers, service providers and research institutions, formed the ecological advantages of cross-border e-commerce industry, and promoted the innovation and development of cross-border e-commerce and the transformation and upgrading of foreign trade. During the activities, the comprehensive service center of Hangzhou cross border E-Commerce Association and the Management Committee of Keqiao Economic Development Zone have reached a strategic cooperation, which will provide more comprehensive services for Keqiao Textile Industry Quality going out to sea.

At the same time, Hangzhou E-Commerce Research Institute and Keqiao Economic Development Zone Management Committee, fanding international and Zhejiang Lixin Dingcheng intelligent storage Co., Ltd., zhe Mei innovation community and Zhejiang Lixin Dingcheng intelligent storage Co., Ltd., lingju Haiwai technology and Zhejiang Lixin Dingcheng intelligent storage Co., Ltd., lelink global central warehouse and Zhejiang Lixin Dingcheng intelligent storage Co., Ltd Strategic cooperation agreements were reached respectively.