The Live Air Inlet Is Coming, The More Live It Is, The More Wonderful It Is.

Affected by the global epidemic, some foreign merchants are not convenient to purchase at home this year. In order to expand the market, some enterprises sell products such as agricultural products, fabrics, clothing and so on through the direct selling of live goods. Direct seeding has gradually evolved from the original lifestyle to a new mode of operation. In Keqiao, many enterprises and individuals began to play live broadcast. It is said that in 2020, the draught of live broadcast has arrived.

The live room is busy with goods.

"This broken dress is very beautiful. As you can see, the sleeves of the skirt are middle sleeves, with three layers of skirts, just suitable for the weather like this. The little fairies will look very elegant and sweet." The day before yesterday, in the "setting up" of the international fashion center in Keqiao, a female anchor was broadcast live with the ditto. Many spectators who entered the studio have placed orders. More than an hour's live broadcast sold more than 300 pieces of clothing. The anchor is the anchor of Shaoxing's joumo culture and media company, and Jo is the MCN company of the current fire.

"Our best performance live, sell more than 2000 clothes." Zhou Quan, general manager of Shaoxing joumo culture media company, told reporters that the company signed two female anchors, and two female anchor fans added 70 to 800 thousand people, specializing in clothing and fabric live broadcast activities.

Zhou Quan is very optimistic about the live broadcast market in Keqiao. He said that Keqiao is the largest fabric market in the world, and there are many garment manufacturers. So in April 1st, he signed into the "setting up" platform, using the super large venues and equipment to further develop the live broadcast business.

Not only professional live companies have been keen on goods and fabrics, but also in Keqiao, some fabric companies have been playing live broadcast. Zhejiang Fenghuang Zhuang Textile Co., Ltd. has hosted three live fabrics since the beginning of the year, all of which are planned and broadcast by the young employees of the company.

Huang Fengzhuang's official said that many customers could not pick up the fabric at the scene because of the epidemic situation. Therefore, everyone in the studio has seen the fabric as a new way of sales. At present, a lot of fans have been collected through live broadcast, which laid the foundation for the company to do a good job of live sales in the future.

Direct seeding industry chain is forming

High quality products plus live platform, plus professional anchor, and professional planning of the operation team, the direct seeding industry chain is forming in Keqiao.

A few days ago, the regional agriculture and rural Bureau invited the "national rural youth to become rich leader" Ma Gong Zuo for the farmers in the region to carry out training on live broadcast of agricultural products. Many of the farmers who grow and distribute tea in our district are excited to see how he sells honey and other agricultural products.

Ma Gong Zuo is a 85 after boy, who lives in Dashan, Songyang, Lishui. He combines "Internet +" thinking with honey sales, and leads his hometown's beekeepers to start business and create wealth. Many rural women in Pingyang village, Ping Shui Town, after seeing his live broadcast, said that sitting at home can sell agricultural products, and they also want to try to feel the feeling of live broadcasting with goods.

It is not easy to train a mature anchor with the merchandise: the live broadcast is entirely a person's performance, all atmosphere needs to be driven by one person, and has higher requirements for the anchors. Zhou Quan said, "the anchorperson is required to have strong oral expression ability, articulate, and able to act according to circumstances." Moreover, it will take a long time to cultivate and accumulate the number of fans, so that direct seeding can produce considerable benefits. And the anchor is also very hard, like our company 365 days a year, almost daily live broadcast, two female anchors almost no rest day, is to strike while hot, and constantly accumulate fans. In addition to the anchors, there are 15 people working in the service area, including lighting and makeup.

With an excellent anchor, there is also a live broadcast site suitable for a certain industry. The "boundary" of the long hair international fashion center is known as Shanghai established business information Consulting Co., Ltd., which is a company specializing in fashion trend analysis. In recent years, the company is aiming at the live broadcast market, and is committed to creating a professional live broadcast platform for textile and garment enterprises.

In the "more than 3000 square meters" site, recently, 4 different live rooms have been opened up for different themes. They are used in tropical themes with a warm color, and have a colorful southern style and a "futuristic" style. In addition, there is a production style with clothing and fabric display area as the background.

Zhu Pengrong, chief executive, said that "setting boundaries" is being built into a large live broadcasting base to provide services for the small and medium-sized enterprises in the textile city. At present, many live broadcast and textile companies have signed agreements with the "boundary", such as joumo, vertical embroidery, and so on, and intend to broadcast live here for a long time.

Insiders pointed out that at present, there is no net red anchors with special reputation in our district, forming a complete brand live industry chain. There are still a lot of homework to be done to create a new economic model.

Enterprises seize live broadcast opportunities

Live broadcast can bring more intuitive and closer visual experience to users, and even achieve situational zero distance interaction. By taking this opportunity, enterprises can share their brands, and establish closer social relations with the public, and dig out attractive materials and stories from trivial and boring things. Through live broadcast, the image and products of enterprises are more widely spread and attract more consumers to participate and consume.

There have been many live brands in China, and have produced better results. Such as the recent "Xiao Zhu Qi Qi" to help Hubei to bring goods 40 million 140 thousand yuan. CCTV host "Duan Zi" Zhu Guangquan and "take the goods one brother" Li Jiaqi composed of "Xiao Zhu Qi Qi" combination, interconnected with the air, live in the same box, help Hubei online sell. The 130 minute live broadcast attracted 10 million 910 thousand people to watch. The total number of viewing times was 122 million, and the number of live rooms was 160 million, which sold a total of 40 million 140 thousand yuan worth of Hubei merchandise. The power of the famous host and the live broadcast can not be underestimated. Some people even say that a live broadcast of a well-known live broadcast can bring a business back to life.

Some people in the industry suggest that many special products in Keqiao, such as rice wine, tea, fabrics, clothing, etc., can seize the opportunity of live online. Enterprises can entrust a live broadcast platform with a well-known reputation and live webcast. In Keqiao, like the KOH Xiaowei cloud carrying platform, orchid, spring bamboo shoots and tea leaves have been carried out, especially in the Tea Festival in April 8th, and the Xiaowei daily recommended the Ping Shui daily casting tea. The total number of visitors is 1 million 150 thousand, and the number of users on the line is 13460 at the same time. On the Taobao line, 862 people are placed directly, the total order is 1371 times, and the sales amount is 215 thousand yuan. Charm first appeared.