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In Addition To "Living", Retailers Need To Do This.

2020/2/22 9:07:00 0

Retail Crisis1 Hour Life Scene CircleSuningIndustry Transformation

The impact of the virus epidemic causes people to stay indoors and businesses are affected. But as people are reduced to a small area. Demand will also increase with all kinds of bursts. From consumption, information, entertainment and social networking, this shows the high degree of integration between online and offline.

Because of the emergence of new scenes and diversified demands, many enterprises have entered an awkward situation. When some enterprises fail to think in time, they will be kicked out.

In fact, when a major crisis comes, it will not only bring destruction to everyone. It will bring other different reforms to us as if every time a major crisis comes, there will always be a brand new rise. At present, the retail industry is in a new stage of adjustment. It is believed that after the outbreak, the brand new transformation and upgrading will come quickly.

Many enterprises believe that when there is no crisis, it is good to think that cash flow is enough. However, if the crisis suddenly hits, it is found that the enterprise simply can not stand. It can be seen that when the traditional offline retailing loses the advantage of passenger flow, the impact is enormous. At the same time, the advantages of online also appear. When the isolation measures were implemented, people's online consumption grew rapidly. In the face of such a huge online order and logistics distribution, the major retail businesses began to show their magic.

Suning opened the retail distribution of all channels and categories, during the epidemic. Suning's various commodities have ensured adequate supply in many ways. At the same time, Suning's self built logistics has played a strong role and has the advantage of being around. It ensured the normal distribution of more than 300 cities. The idea of "1 hour life scene circle" ensures that products such as drinks, snacks, dry tones, daily necessities and so on can be delivered to home within thirty minutes to one hour.

At the same time, Beijing, Shanghai, Nanjing, these three places, through the Suning vegetable market, today's order, tomorrow's delivery efficiency. In this special Spring Festival holiday, the overall delivery volume of suning.com in Beijing increased by 269% over the same period last year. Behind this data is the continuous efforts in operation and management.

On the whole, because of the outbreak of new coronavirus, within a short period of time, it changed the lifestyle of people living in food and drink, but it also brought a lot of impact and growth to many industries.

However, the real difficulty is that after the outbreak, we should actively respond to the negative effects. Meanwhile, this period may be the opportunity for the industry to change and upgrade. With this crisis, new demands and trends will emerge again, and new changes and innovations will follow.

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