UNIQLO Warm Category Adds Fashion Elements

Breaking the barriers of warm underwear and fashion style, changing the lifestyle of winter with technology, this is what UNIQLO HEATTECH autumn clothing series is pursuing. Recently, UNIQLO 2019 "HEATTECH hot style" night autumn party hot start. In this party that wears "autumn clothes" to enter the house, the "hot pioneers" from all over the country and all walks of life use different collocations to interpret the styles of autumn clothes.

UNIQLO said that HEATTECH's warm underwear was overflowing with the traditional impression of "autumn clothes" with the technology of moisture absorption, heat, and lightness of fashion. No matter how far away, young tide people or middle-aged and old consumers can quickly have HEATTECH style matching.

It is reported that UNIQLO HEATTECH warm underwear series is transformed into "self heating" black technology, using high-tech ultra-fine fiber to convert human body evaporated water vapor into heat energy, and then heat is firmly locked into the air layer of fiber gaps to ensure a lasting thermal insulation effect. At the same time, the original knitting technology is to make underwear more frivolous, and truly achieve "thin and warm".

Unlike in the past, the HEATTECH 2019 autumn and winter series has added more colorful colors and fashionable designs such as thousand birds, ballet collars, and even more new forms of warmth and warmth. Three kinds of thickness and multiple versions are available for consumers to choose freely.

In this regard, a deep industry insider said, UNIQLO's move to raise the category of warm category is obvious.

Just in the past "double 11", UNIQLO Tmall official flagship store has the fastest sales turnover of 1 billion yuan, while winning the women's brand list and men's brand list. Some analysts have said that the everlasting best-selling products and products that keep abreast of the trend are the unique rules of UNIQLO's Evergreen performance.

In 2019, UNIQLO tried to combine warmth and fashion with technology empowerment. At the same time, "functional aesthetics" was carried out in the end. Under the dual combination, the HEATTECH 2019 autumn and winter series of UNIQLO can continue to be successful, and wait and see.