The New Retail Sector Has Emerged And The Unicorn KK Pavilion Has Completed A $100 Million D Round Of Financing.

In October 23, 2019, the excellent new retail enterprise Guangdong fast passenger Agel Ecommerce Ltd (hereinafter referred to as KK group) announced the completion of the $100 million D round of financing. The current round of financing is led by eWTP technology innovation fund, and capital investment of five mountains.

This is another round of big financing for KK group in March this year after C round financing for nearly half a year. After the completion of this round of financing, KK group valued over 1 billion dollars, becoming the unicorn in the new retail field. This financing is also the single largest amount of new retail sales in 2019.

Wu Yuening, founder and CEO of KK group, said that the current round of financing will be used to promote the multi brand strategy in an all-round way, further strengthen the overseas supply chain, and upgrade the KK e-commerce project across the whole line, and formally enter the new social business.

Since its inception in 2014, the speed of development of KK group has increased exponentially every year. Thanks to the Internet innovation and strong implementation of "innovation breakthrough + rapid iteration", KK group has achieved remarkable success in the new retail sector, and it has become a force that can not be ignored in the industry.

So far, KK group's three brands, KK Pavilion, KKV and THE COLORIST coloring division, have been in hundreds of offline stores in more than 70 key cities of Beijing, Shanghai, Guangzhou, Shenzhen and Wuhan. In the context of capital cold and physical retail downlinks, KK group is showing a stronger potential to open stores.

In May 1st of this year, KK group launched the KKV, a new main shop in China. Regardless of popularity, sales or space image, they did well. In recent years, foreign main store performance is weak, shopping center appears main store window period.

The emergence of KKV has made up for the market vacancy and quickly became the brand pursued by the major shopping centers. The constant iteration of KKV also attracts young consumers. The SKU of KKV is as high as 20000, eliminating nearly six thousand or seven thousand SKU a year, and 500 new ones per month.

In October 1st this year, the new THE COLORIST coloring division of KK group became the founder of the new make-up. During the opening period in Guangzhou and Shenzhen, the average daily passenger flow reached 14 thousand + passengers, and the limited flow team was 100 meters long. It was highly sought after by young female consumers, and its popularity even spread to the social media such as Xiao Hong Shu and jitter. Insiders describe the THE COLORIST coloring division as "a new species in the cosmetic retail industry".

KK group's innovative gene and ability to incubate brand make KK group favored by capital, and has accumulated more than 600 million yuan in 5 years. Among them, Pre-A financing was completed in March 2016, with an amount of 15 million yuan. A round of financing was completed in July 2017, with an amount of 100 million yuan. B round of financing was completed in April 2018, with an amount of 70 million yuan. C round of financing was completed in March 2019, with an amount of 400 million yuan.

In recent years, new retail has become the capital and market favorite track. After a brutal growth period, the industry has entered a new stage, and the new retail industry is facing a comprehensive rise.

Whether it is the consumer side, the technical side or the commercial side, extraordinary experience, technological innovation and business efficiency, as well as meticulous operation, data driven and differentiated supply, have become the secret of new retail enterprises to stand out from competition. The success of this huge financing has also witnessed the KK group's constant pursuit of innovation and the growth of its multi brand strategy and its ambition and efforts to become a leader in China's new retail ecology.

After financing, KK group will continue to focus on implementing the mission of "let the good life have no boundaries" and constantly innovate and develop in order to become a world-class retail enterprise.