Tmall's Mother And Baby Program Has Created 100 Cutting-Edge Brands In 3 Years.
August 5th, recently, Tmall mother and infant brand new creation camp will be officially launched, which means that the more than 100 maternal and child brands will compete fiercely in the mother infant market.
Yan Lan, a senior marketing expert of Tmall mother and baby, said that the future market opportunities for mother and baby come from population structure adjustment and category structure changes.
In terms of population structure, although the declining trend of new population is at present, the number of children aged 5-9 and 10-14 is still upward trend, which means that there will be great development opportunities in the children's market, such as children's wear, children's shoes and toy industry. In addition, with more and more 90 and 95 becoming parents, some personalized needs are becoming increasingly prominent.
CBNData data show that Tmall mother and baby after 2018 90/95 accounted for 32% of the total, the consumption volume of this group increased by 59%. They will look forward to the product color value, and put forward more subdivision needs for products. For example, baby teeth and biscuits to promote the growth of children's teeth and bones, baby milk powder to help baby's eye development, baby sun protection, and "baby belt artifact" and other products are very popular.
According to the baby tree data, 62% of the 90's are willing to become full time baby nurses, and 5% of them have become full-time nurses. This trend also represents a growth opportunity for dairy products, such as diapers and toys. In 2018, Tmall's favorite toys purchased by the 90's were stuffed fabric toys, electric remote control toys and children's intelligent toys.
In addition, the key word "sinking" has been reflected in the mother infant market. The low line city has become the focus of the development of the mother infant market.
According to media reports, in the maternal and child industry, Tmall hopes to create 100 new brands in the past three years and 20 billion new brands.
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