Cross Border Soccer "Big Guy" UMBRO GXG First Launched Functional Wind Clothing

Chao brand culture is sweeping the young people, and has just joined hands with BE RBRICK to launch a cooperative GXG. This time, UMBRO has launched a joint series, which will be officially released in the near future.

It is understood that this GXG and Umbro cooperation series takes urban functional clothing as the context, drawing inspiration from extreme sports and outdoor adventure sports, combined with the historical accumulation and sportsmanship of UMBRO brand. The appearance of jacket and outdoor windbreaker is more exaggerated than before. Fluorescent colors, reflective material printing, functional science and technology fabrics and pockets are used to show the avant-garde functional wind.

GXG, backed by LVMH, has gained a lot of fashionable resources and channels that brands can not touch in recent years. It has begun to lead the development trend of China's men's wear market and open up a blank area for the development of men's wear market.

"The cross-border cooperation is the theme of Vietnam's position, mainly to express the return of UMBRO as a 94 year old British football brand, not afraid of fouls, and dare to break the routine and gain a different experience."

The younger GXG breaks the impression that traditional Chinese men's clothes are dull. "GXG is not aimed at young people, but a group of new middle class who seem ordinary but have a pursuit of dress attitude. They will not stick to a certain curing label".

This is highly integrated with the audiences who hold the sport. The public information shows that UMBRO (UMBRO) is an internationally famous brand with 94 years (1924 to 2018) history, based on the British football apparel manufacturer. In 2017, Umbro UMBRO China and Michael Owen jointly worked as the Chief Cultural officer of the Chinese region and opened up the Chinese market.

GXG's bold use of fluorescent color, exaggerated profile and other designs is undoubtedly the favorite style of sports enthusiasts. "Our aim is to innovate the sports style of UMBRO, to provide the design and function of the young people between the cities, to change the traditional cognition of the popular clothing and to create a fashionable avant-garde brand image."

In fact, the joint venture is certainly a win-win for both partners. GXG has expanded the design style and brand culture. UMBRO can also enhance its influence in the Chinese market and expand the national awareness, which is of great significance to both brand image building.