Shawn Yue Talked About Joint Design With Timberland.

Timberland once again joined hands with Shawn Yue's MADNESS to unveil a new chapter in the leading stage of the two sides, including the new Timberland x MADNESS limited series, including TYPE-MD02, and Timberland x MADNESS mainline series (Timberland), which will meet with you at the end of this year.

Following the theme of "TRANSMUTATION", the new theme of the cooperation is named "ALTERATION", which reflects the new chemistry reaction that MADNESS constantly deconstructs and reconstructs as a creative concept.

For both sides, this "grand" joint partnership series includes Timberland's unique skills and quality and MADNESS's attention to detail design.

Looking at the whole series of products, Urban Outdoor is still the theme of the same design, but with more closely related design of Shawn Yue's personal preference, it is embodied in many forms. This joint series is better and more comprehensive than before.

Among them, the original style "TYPE-MD02" has adapted the "bottom line" on the basis of the previous generation of "TYPE-MD01". At the same time, it has been combined with more intense hue. It provides a more comfortable, lighter and more protective wearing experience with the support of GORE-TEX GORE-TEX fabric and Vibram.

In addition, the addition of Vibram Chukka short boots and 3 hole Vibram Vibram boat shoes has provided more new directions for the design of this joint name, while the "MAD" embroidery, which incorporates traditional British Army markers, is a more interesting setting.

While in the main products of the two parties, it is more concise to continue the same design keynote, while the general green, the deep color system and the gray are the keynotes. The "BYMDNS" of the shoe collar is followed by the design language which pays attention to details and indicates its identity.

About this joint series, we also interviewed Shawn Yue specially.

What is the starting point of this cooperation? Why did Shawn Yue carry out such a huge and complete cooperation with Timberland this time? And where did his original design come from? Let's discuss it through interviews.

"In fact, there is really no intention to add anything. It is more important to think about where the design can be better."

After the last cooperation, Timberland and MADNESS once again worked together to get a bit of a tacit understanding.

"The biggest difference in keeping up with a cooperation, I think, is that the whole execution process is relatively simple. After all, we have worked together once, so we are very clear about the direction and requirements of each other.

"A more solid foundation for cooperation provides strong support for the design's handiness, and naturally brings more surprises.

"For example, the new work I wear now is modeled on the classic version of Timberland, but I have made many changes in details. For example, according to my own preference, I have abandoned the commonly used" dog bites "and replaced it with flat bottomed shoes, and the feeling of shoe shape has also been widened.

At the same time, there are many surprises in detail. For example, the Contrast suture is changed, and the shoelace is changed into a shoelace. The result is quite matched.

"

This cooperation, to a large extent, reflects Shawn Yue's preferences, philosophy and his rule of choosing shoes: "if you have shoes that go through MADNESS, you will find that all shoes works will be lightweight, because I can't stand heavy shoes or boots, and I will never be able to bear weight when I wear them two or three times at the end.

So we choose Vibram shoe sole because of its high durability, and at the same time, it will not cause burdens on weight.

"

In addition to considering the design of shoes from personal preferences, on the other hand, the design aesthetics led by Shawn Yue is also concerned with functionality and evolution.

"The old design responds to the demands of that era, but there will be a gap between the needs of the present generation and the past, and on the basis of this gap, I will add elements that I like.

"

"I don't care whether it's popular or not. There's no way to think about it too much. So I think about it in design, always asking myself if I can wear it."

Considering the needs of using and using, and responding to the contemporary demand, it is definitely the design style that MADNESS has been coming all the way. And this trait is combined with the Timberland's functional aesthetics. This cooperation series includes 6 inch Fabric/Leather Vibram Vibram Lug boots, Vibram Vibram middle tube boots, and three hole Vibram promotion sailing shoes.

"I don't care whether he is popular or not. If he thinks too much, he will not have his own style, and his design will lose his soul.

So I think about it in the design. I always ask myself whether I will wear it or not. After all, things that I really like can give you motivation.

"

It is reported that the Timberland x MADNESS Joint Venture Planning Limited series (Limited Edition) will be launched on January 19 day (Saturday) at the taiguri outlets and mdnsonline.com in MADNESS Sanlitun, and will be landed at the designated Timberland store on January 20th (Sunday); Timberland x x's main line series will be on January 20th (Sunday) at designated stores.

The following is a list of Timberland stores.

The volume of each single item is extremely limited.