Gap Bet On The Recovery Of China'S Market In Shanghai Century Store

according to

Official micro-blog news, August 15th.

Shanghai century store opens.

According to the store information released by Gap official website, as of now, Gap has opened 27 stores in Shanghai, including Pudong Jiali City, Zhengda Plaza, SHANG Jia center, Shanghai Joy City, Hongqiao world, moon star global port, Cade dragon dream Hongkou shopping center, green space Zhengda City, Shanghai Wanda Songjiang, Shanghai Wanda Wujiaochang seven Baotun dragon shopping mall, Shanghai Shanghai Town, Bailian union outlets and so on.

According to the financial report released by Gap group in the first quarter of fiscal year 2018 as of May 5, 2018, the gross profit margin of the group's brand Gap declined by 20 basis points to 37.7%.

In the report, Gap group also took the responsibility of brand operation.

Gap began in 2017.

Frequent movements have led to the opening of the largest flagship store in the Greater China region and the first independent children's clothing store in the mainland, aiming to achieve a recovery through betting on the Chinese market.

Gap is also trying to get through online and offline further.

Brand and electricity providers compete for young consumers.

In July 2017, Gap launched a joint venture with WeChat and became a hot topic in the circle of friends.

In addition, Gap has invested heavily in the digital pformation of physical stores.

In August 2017, Gap opened a China flagship store in Nanjing West Road, Shanghai, 863.

The store's main business is the change of shopping experience, such as mobile service stations, children's amusement parks and other areas, which reflect the upgrading of services, while electronic touch-screen and LED model fitting screen and other digital products will further enhance the shopping experience.

In March 8th this year, Gap set up a 3 month POP KIT make-up flash store in Nanjing West Road store in Shanghai and Hongkong square store in Shanghai, which was the first introduction of a series of cosmetics in China by Gap.

It is reported that Gap has set up a larger test area in the store. The launch is not Gap's own make-up product, but from the American minority color cosmetics brand POP KIT. This shows that Gap wants to cooperate first to test the water, and whether it will create its own make-up brand in the future is unknown.