The Illustrator And Nike Worked Together To Redesign The Logo Of NBA'S 30 Teams.

This is also a smart brand marketing for sponsors Nike.

Michael Jordan has never seen such a "Chicago bull" - this NBA team logo's "bull's head" changed from an angle, no longer staring straight ahead.

The lines below and the letters "BULLS" seem to be sprouting out of the nose. They look a little lively and funny.

Not only the Chicago bulls, but also the logo of NBA's 30 teams have changed their faces. The hand-painted style is full of artistic sense.

Cleveland Cavaliers

Celtics

Memphis Grizzlies

Jinzhou Warriors

It's not that the NBA team suddenly wants to be young, but it's actually a collaboration between an illustrator and Nike.

Filip Pagowski is an artist from New York, Poland.

The world is famous (yes, the famous logo CdG PLAY is designed by him).

Filip Pagowski redesigned the NBA 30 team's logo according to their artistic style, and printed it on Nike T-shirt.

Filip Pagowsk

"The purpose of this project is not simply to move logo.

Instead, they want to describe the characteristics of the team, or where they come from, and show them in interesting ways.

Filip Pagowski explained that the design of the new logo should refer to 3 important elements: the name of the team, the city and mascot represented.

Designers need to abstract these contents in an abstract way.

It turned out to be a challenging job.

"Some teams have moved, and more than once, they have either retained their original names or simply changed their names.

For example, the Lakers originally came from Minnesota and later moved to Losangeles.

Filip Pagowski said.

The designer also searched for inspiration from Greek mythology, adding some different elements to the new logo of the Chicago bulls, trying to make the bull look strong, powerful, fierce and elegant.

As a sponsor of NBA, Nike is also a smart one.

Marketing.

The series of T-shirts were sold on official APP in March 21st.