Opening Ceremony Or Another New Owner Will Be Found.

According to the world clothing and shoe net, an insider said that some potential investors are paying close attention to the trend buying shop Opening Ceremony in the near future. The latter also intends to find a suitable time to introduce new investors.

In recent years, the flood of electricity providers and the increasing demand for experience have created a lot of pressure on the retail industry.

If we can get new investment, it may help to maintain stability in the market. At the same time, it is also a kind of clothing.

An effective way to provide financial support.

When Opening was founded in 2002, it was also a small buyer shop in New York. In addition to its well-known fashion brand products, there were also small brands of Carol Lim and Humberto Leon from all over the world, which were founded by Ceremony.

Later, Opening Ceremony also created its own clothing line, and often co operated with other brands, and gradually made business overseas, expanding the sales channels of high-end department stores and electricity suppliers.

Lawyer Douglas Hand believes that for investors, this brand name and retail business is one of the most interesting buyers.

He said: "Opening Ceremony reminds investors that such intermediary market trading enterprises such as buyer shops are of certain value and can promote the development of M & a market."

Opening Ceremony has been invested in Boston private equity fund Berkshire Partners in 2014, and the details and main controlling parties have not disclosed to the outside world.

Berkshire Partners is an investor who is characterized by patience and no quick return.

It not only helped Opening Ceremony set up the board of directors, led by the American fashion group Urban Outfitters, CEO Glen Senk, but also provided support for operation and development strategy.

In fact, this is a typical investment process of private equity fund, which is a brand that can buy potential, and professionally guide its operation to help the brand grow rapidly and turn them to the next investor.

Therefore, the relationship between Berkshire Partners and Opening Ceremony is likely to end at the end of the sale, and at least some of the shares will be sold.

But all this is based on the prediction of common standardized operation mode. Opening Ceremony, which is always dominated by bold and innovative style, may not take the unusual road to find special investors in unexpected ways.

In the 16 years since its establishment, Opening Ceremony has moved from New York to Losangeles and to Japan.

In addition to offline, online retail channels such as Farfetch, Neiman Marcus, Net-a-porter and Shopbop have been settled.

The joint name with famous brands has not stopped. In the case of many brands of clothing brands, it has also designed smart watches with the Silicon Valley giant Intel.

In January 2017, Centrino fashion and the American Fashion Designers Association (CFDA) signed a strategic cooperation agreement to strengthen the communication between China and the US fashion industry. Opening Ceremony is also one of the CFDA designers in the US. It can develop rapidly in the Chinese market through Centrino's marketing strategy. Last summer's joint series with Daphne was an example.

For Opening Ceremony, which is expanding the new market, the introduction of new investment may open the next stage of development.

However, according to insiders, Berkshire Partners is currently just looking for potential buyers. Everything is not yet clear.

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