What Is The Reason Why Everlane Opened Its First Flagship Store Without Considering Its Opening Shop?

According to the world clothing shoes and hats net,

Rumours of a physical store have been going on, but it has never been officially confirmed.

This label is "extremely pparent".

Because of its high standard openness to the factory and its unconcealed cost, business success has been achieved.

The business cost $7.5 from 1200 items.

At the beginning, there are more than 500 products, and nearly 24 factories are producing them.

Michael Preysman has publicly announced that it will not consider opening a store.

But Preysman changed his mind.

"There are great advantages only for online: flexible, lean and easy to scale", Preysman wrote in an email to consumers. "But there are two very serious questions.

Consumers can not touch or try products before buying.

And we and the community do not have a face-to-face, real life dialogue.

Preysman realized that if we want to continue to grow in the US and the whole world, we need to set up entity experience stores.

Another reason is that Preysman has found that consumers are more willing to return online when they buy online.

The first store is on the Prince Street of SOHO shopping district in New York.

180 square meters of space, interior design uses granite, wood and green plants, the ceiling is very high, natural soft light from the top.

Everlane's in-house design team works with the design studio, Leong Leong, to create a simple image of the brand on the website and display it in a soft color in physical retail.

There are three rest areas in the flagship store. Everlane will organize community activities, dialogue forums and plant installations in flagship stores.

"Unlike traditional window display or putting the product in the front display, we put the community in the forefront, with a seating and seasonal decorative wall showing the pparency of the brand," explains Everlane.

You can check the store's inventory on the official website of Everlane to see if you have the style and size you want.

In addition, in order to increase the experience of return, Everlane has set up a ID system to exchange goods and purchase goods directly in stores without using credit cards and wallets.

"After you have taken the fruits that are very low, consumers are willing to buy online or are willing to pay attention to you in social media. What else can you do to attract people to buy it?" Sucharita Mulpuru, a retail analyst at Forrester, a market research firm, told reporters. "This is the time for physical footprint to play its role."

According to the brand, second stores will open in San Francisco next February.

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