The Current Situation And Policy Analysis Of Sports Industry In China

Sports industry is an industry related to national economy and people's livelihood.

It is always the focus of the government's work to encourage people to participate in sports and improve their physical quality.

Under the new economic environment,

Sports consumption has become an important vehicle for stimulating economic growth.

However, due to historical reasons, China's sports industrialization started late.

According to the world clothing and shoe net, in recent years, China has attached importance to the sports industry and issued a series of related policies, which indicates that China's sports industry has great potential for development.

Therefore, we will analyze the development status and sports policies of China's sports industry, and look forward to the future development path of China's sports industry's legalization and standardization.

The development of sports industry in China

In recent years, with the development of economy, the gradual popularization of sports concept, the continuous support of national policies and the increasing attention of funds, all these have provided a good foundation for the development of sports industry.

At present, China's sports industry has initially formed a good momentum of rapid development of sports industry, such as sports events, sports training, sports media, sports media and so on, driven by competition performance and fitness and leisure.

Sports and technology, culture, media, health, pension, tourism and other related industries are increasingly integrated.

According to the sports industry development report and related statistics, we can see that the development of sports industry in China has shown a steady growth trend.

(1) the scale of industry is on the rise, and the level of sports consumption is rising.

The "12th Five-Year" period is the five year that China's sports industry has made great achievements.

The development of sports industry has played an important role in the development of national economy and the health of the whole nation.

At present, China's per capita GDP has reached 8000 US dollars, and the sports industry is in a period of rapid development.

In 2015, China's sports industry gross value exceeded 1 trillion and 500 billion yuan, and the sports industry added value accounted for 0.7% of GDP.

In the future, China's sports industry will have broad prospects for development and great potential for development.

The trend of added value and growth rate of China's sports industry in 2011-2015 years

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During this period, with the deepening of the structural reform of supply side, the continuous development of technological revolution and industrial pformation and the gradual implementation of the strategy of "healthy China", China's sports demand will expand from low level, simplification to multi-level and diversification, and the sports consumption mode will expand from real consumption to participatory and ornamental consumption. The sports industry will expand from the pursuit of scale to the improvement of quality and competitiveness, and the sports industry will usher in a major strategic opportunity.

The "13th Five-Year plan" of sports industry development put forward that in 2020, the total scale of China's sports industry exceeded 3 trillion yuan, and the number of employed persons exceeded 6 million, and the value added of industrial added value in gross domestic product was 1%.

The scale and forecast trend of China's sports industry in 2015-2020 years

(two) the industry is rich in content and the industrial structure will be further improved.

Although China's sports industry started late, it has developed rapidly, expanding its industrial field, expanding its scale and improving its industrial efficiency. At present, it has formed a unique industry category.

At present, the sports industry in China is characterized by the unique sporting goods industry, the relatively small proportion of sports service industry and the unreasonable distribution of the overall industrial structure.

79% of the revenue comes from the sports manufacturing industry, that is, sports.

Manufacturing, sporting goods manufacturing and so on; only about 20% of the revenue comes from sports services such as sports operations, sports training and broadcasting rights.

In the initial stage, due to the reasons of policy, the degree of marketization of sports industry was low, and the commercialization degree of sports operation was low, which led to a relatively small proportion of sports service industry in the whole sports industry.

In view of the irrational structure of China's sports industry, the State Council's "opinions on accelerating the development of sports industry to promote sports consumption" pointed out that we should further optimize the sports service industry, sports goods industry and related industrial structure, and strive to improve the proportion of sports service industry.

We will vigorously develop fitness and leisure, competition performances, venue services, intermediary training and other sports service industries, implement quality projects in sports service industry, and support a large number of excellent sports clubs, demonstration venues and brand events.

With the introduction of a number of opinions on accelerating the development of sports industry to promote sports consumption and a series of follow-up policies to promote the reform of the sports industry, the sports industry will gradually become market-oriented and the sports service industry will usher in a rapid development.

China's sports industry structure in 2014

Analysis of sports policy in China

In 1990s, China's sports industry is still in the stage of immature development and the support of national policies. Most of the products produced by sports industry are public goods and quasi public goods.

The key points of the relevant sports industry policies formulated by the state are mainly to establish and improve relevant laws and regulations system and to strengthen the standardized management of sports industry. The trade association system and club system implemented by the policy play a vital role in the development of sports industry in the future.

At the beginning of twenty-first Century, in order to ensure the leading position of the advantage projects in the world, the sports industry policy was tilted to the competitive sports advantage projects. The formulation of the relevant policies of the sports industry during this period mostly provided strong policy support for the successful hosting of the 2008 Olympic Games.

In 2009, the promulgation of the national fitness regulations began to shift the policy emphasis from competitive sports to national fitness, and led to the upsurge of nationwide fitness, which further promoted the development of sports industry, such as sports service industry.

In the past 5 years, the national policy has focused on mining the huge space of sports industry, stimulating the domestic demand, promoting consumption and increasing employment with the development of sports industry, vigorously encouraging the integration of sports industry with cultural creativity and design service industry, and guiding social capital to the sports industry with huge potential for development.

The State Council's recent promulgation and implementation of the policy on the development of the sports industry shows that the government has begun to pay full attention to the contribution of sports industry to the development of the national economy and to encourage investors to enter a blue ocean area full of opportunities.

Sports industry is an industry related to the national economy and the people's livelihood. It has always been the focus of the government's work to encourage people to participate in sports and improve their physical quality.

In the new economic environment, sports industry and sports consumption have become an important vehicle for stimulating economic growth.

In the future, the government will continue to encourage the development of sports industry and make the sports industry a new economic growth point.

In the "opinions on accelerating the development of sports industry to promote sports consumption", the government clearly put forward the grand goal of the sports industry's total scale exceeding 5 trillion yuan by 2025, and made it an important force to promote the sustainable development of the economy and society.

Development course of sports industry in China

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As shown in Figure 4, China's sports industry has gone through several stages of development.

In this paper, the main sports policies promulgated so far are briefly summarized as follows:

(1) socialization, specialization and legalization of sports industry

1. People's Republic of China sports law 1995

The promulgation of the "sports law" has ended the long history of China's sports work without special laws. It not only fills a gap in the legislation of the sports industry, but also marks the beginning of China's sports work entering the new stage of administration according to law and rule by law.

The sports law is the basic legal basis for the overall regulation and adjustment of sports relations. It is the basic program and General Charter for developing sports and developing sports in China.

2. "sports industry development outline 1995 - 2010" 1995

The outline puts forward that China's sports industry should build up a modern sports industry system suitable for the socialist market economy system in fifteen years, conform to the laws of modern sports, complete categories, reasonable structure and standardized development, and promote the development of socialist sports.

3. opinions on speeding up the development of sports clubs and strengthening the management of sports clubs, 1999

The proposal is conducive to the establishment of a sports system suited to the socialist market economy. It provides organizational guarantee for the implementation of the national fitness program and the Olympic glory. It also helps to strengthen the standardized management and promote the healthy development of sports clubs. At the same time, it is also conducive to strengthening the construction of sports legal system and improving the sports laws and regulations system.

(two) scale, capitalization and standardization of sports industry

1. "sports 11th Five-Year" plan 2006

The plan clearly put forward the guiding ideology for the development of sports in the "11th Five-Year" period. Taking Scientific Outlook on Development as the leader, taking the preparation of the 2008 Olympic Games as an opportunity, taking the growing sports culture needs of the masses as the starting point and end result of the work, improving the health quality of the whole nation as the fundamental goal, and providing policy support for the 2008 Olympic Games.

2. national fitness regulations 2009

It triggered the upsurge of national fitness, inspired people's enthusiasm for participating in fitness activities, guaranteed citizens' right to participate in fitness activities, improved their physical quality, and encouraged people to participate in sports while vigorously developing competitive sports.

3. Guiding Opinions on accelerating the development of sports industry, 2010

A number of specific policies and measures have been put forward to increase investment and financing, improve tax and fee preferential policies, and guide investment direction.

Support qualified sports enterprises to enter the capital market financing, and broaden the financing channels of sports industry.

We should actively encourage private and overseas capital to invest in sports industry, build sports facilities, and stimulate the employment of surplus labor force in China.

At the same time, financial institutions should be encouraged to adapt to the needs of sports industry development, develop new products and develop new businesses, and promote the development of sports industry in a pluralistic way.

It provides policy support for the development of sports industry and the promotion of sports consumption in China.

4. "sports industry 12th Five-Year plan" 2011

It stresses that the proportion of sports industry in the national economy is still too low. It has intensified the investment and financing of sports industry, and began to try to pform the government functions and focus on the management of government work.

The plan put forward the innovative operation mechanism of stadium and gymnasium, and promoted the separation of ownership and management rights of sports venues.

At the same time, the planning emphasized the importance of sports events brand building and the protection of sports intangible assets, and the concept of sports events brand began to win popular support.

5. "China football professional league management management separation reform plan" 2012

By deepening the reform of the separation of management and separation of professional league matches, we fully respected the status of all the major players in the professional league, and played the role of each body, pointing out the direction for the healthy development of professional league matches.

The reform scheme has made the administrative decision-making power necessary and effective supervision and restriction, weakened the administrative intervention and made the business operation mechanism of the professional league more pparent.

(three) the deepening stage of the marketization of sports industry

1. opinions on promoting the integration and development of cultural creativity and design services and related industries, March 2014

Cultural creativity and design service activities are closely related to the one or two and three industries. The sports industry has been identified as the focus.

The sports industry began to merge with the high value-added industries of cultural creativity and design services.

The development space of sports industry is further expanded, which further guided the development of sports competition performance and sports service industry, and promoted the design and development of sports derivatives, and further promoted the development of related industries.

2., "deploy to accelerate sports industry development, promote sports consumption and promote mass fitness" in September 2014.

The sports industry has been positioned as a "special" industry to stimulate domestic demand and economic pformation and upgrading.

It emphasizes the low degree of sports industrialization and huge development space in China, and encourages the development of sports core industry.

3. opinions of the State Council on accelerating the development of sports industry and promoting sports consumption in October 2014

Taking the sports industry as an important force to promote the sustainable development of the economy and society, we should develop the huge potential market space for sports industry, expand domestic demand and promote consumption with the sports industry. We will welcome investment opportunities around the relevant stocks of sports consumption, and put forward that by 2025, the sports industry system with reasonable layout, perfect functions and various categories will be basically established. The sports products and services will be more abundant, the market mechanism will continue to improve, the consumption demand will become more and more vigorous, the driving effect of other industries will be significantly improved, the total scale of sports industry will exceed 5 trillion yuan, and it will become an important force to promote the sustainable development of the economy and society.

4. China football reform plan March 2015

Clearly put forward the goals of short, medium and long term.

In the short term, we need to straighten out the football management system. In the middle period, the professional league matches and competition levels reach the top level in Asia, and the national team men's football ranks among the top in Asia, and the women's football team returns to the top class teams in the world.

Long term: successfully bid for the world cup, men's football entered the world cup and entered the Olympic Games.

(four) scale expansion and upgrading stage of sports industry

1. mid long term development plan of Chinese football (2016-2050 years) April 2016

In April 6, 2016, the national development and Reform Commission, the State Council's football reform and development inter ministerial Joint Conference Office (China Football Association), the General Administration of sport and the Ministry of Education jointly compiled the "medium and long term development plan for Chinese football (2016 to 2050)". In the paper, it was mentioned that by 2020, the number of football schools in the whole country has reached 20 thousand, and the number of primary and secondary school students in regular football games has exceeded 30 million.

The number of football venues in the country is over 70 thousand, so that every 10000 people have 0.5-0.7 football field.

The medium-term goal requires the National Men's football team to be among the top in Asia, and women's football ranks among the world's top teams.

Forward to 2050, we need to achieve the goal of first class soccer.

2. "sports industry development" 13th Five-Year plan "July 2016"

According to the basic principles of "reform leading, market driven, innovation driven and coordinated development", the plan will achieve the total scale of sports industry over 3 trillion by 2020, employing more than 6 million employees, and increasing the value added ratio of sports services to over 30%; building 50 national sports industry demonstration bases, 100 national sports industry demonstration units, 100 national sports industry demonstration projects, and sports consumption accounts for more than 2.5% of per capita disposable income.

3. competitive sports 13th Five-Year plan August 2016

The State Sports General Administration clearly stated in the "plan" that we should take the football reform as the leader and strengthen the research and key support of sports events such as foot, basket, volleyball and three big balls.

To study and formulate policies for the three major ball games in terms of domestic competition, talent exchange, combination of sports and education, reward mechanism, reserve talents and base construction.

4. Guiding Opinions on accelerating the development of fitness and leisure industry, October 2016

By the year 2025, the development pattern of fitness and leisure industry with reasonable layout, perfect functions and complete categories has basically come into being.

The market mechanism is becoming more and more perfect, the consumption demand is more and more vigorous, the industrial environment is constantly optimized, the industrial structure is becoming more reasonable, the supply of products and services is more abundant, the service quality and level are obviously improved, the integration with other industries is developing more closely, and the total scale of the fitness and leisure industry reaches 3 trillion yuan.

5. Guiding Opinions on vigorously developing sports tourism, December 2016

The National Tourism Administration and the State General Administration of sports jointly issued the "guiding opinions on vigorously developing sports tourism" and put forward the development goals. By 2020, 100 sports tourism destinations with important influence will be built in the country, 100 national sports tourism demonstration bases will be built, 100 sports tourism top quality events will be launched, the total number of sports tourism reaches 1 billion, accounting for 15% of the total number of tourists, and the total consumption of sports tourism will reach 1 trillion yuan.

Conclusion

Due to historical reasons, China's sports industrialization started late, and there is a big gap with the developed countries such as Europe and the United States.

For example, the internal structure of the sports industry is irrational, the proportion of the main industry is relatively small, the development of industrial structure is not coordinated, the sports industry project repeated investment phenomenon is serious, lacks the overall planning and layout, the sports industry laws and regulations are not perfect, the control mechanism has not yet formed.

However, the gap also means room for development, which means that China's sports industry has great potential.

The development of sports industry in China is accompanied by changes in the system. Socialization, specialization and legalization, improvement of scale and capitalization, especially the importance of national policies in recent years, have made continuous progress in the industry.

At the same time, the sports policies promulgated by the state have brought great opportunities for the prosperity and development of the sports industry, marking the golden age of sports industry will accelerate.

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