St And St Korea Pavilion Stunning Appearance At CHIC2016 Autumn Show To See Future Trend Of Korean Wave Development

Today, it is

(CHIC2016 autumn exhibition) on the second day, the exhibition hall is big.

Together, the scene is still brilliant!

In this year's CHIC2016 autumn exhibition, all the major brands are shining brilliance. Among them, the St. and St. Korea Pavilion is stunning. The world clothing shoe and hat net has interviewed Zhang Liwei, deputy general manager of the St. and Korea Pavilion.

Zhang Liwei, deputy general manager of St. and Korea Pavilion, interviewed the scene.

The holy and holy Korean Pavilion is located in Zhabei District, Shanghai. Since 2009, it has been specializing in the wholesale and retail market of clothing in the theme of Korean culture. The customer group is located at the age of 25-35, including men's wear, women's wear,

Jewelry and other categories are quite complete.

In the past seven years, the holy and holy Korean Pavilion has been committed to introducing Korean good brands and other very fashionable things into China. At present, there are more than 400 merchants, including about 100 Korean brands, including some of the exhibitors.

In this exhibition, the MILL STUDIO brand is very unique. It has its own market for a designer brand integration store, and has many designer brands. This exhibition is welcomed and concerned from the aspect of booth traffic and so on. In the future, it will continue to interact with Chinese merchants through exhibitions, and choose brands to hatch according to the responsiveness of the Chinese market.

In addition, many other brands participating in the exhibition want to judge their response to the Chinese market through this exhibition, so as to select a good brand to introduce.

Taking the Korean brand into the Chinese market, Zhang believes that the biggest obstacles are two points: firstly, the market changes rapidly and changes greatly in China, and the Korean market is relatively standardized and stable. Secondly, the cost of the brand will increase in the process of landing, such as the plation, office, personnel recruitment, goods pportation, and so on, so that its market competitiveness will decline.

Small and beautiful and cost-effective are the advantages of Korean goods. Of course, apart from that, their matching, display, management and service are all the key to their quality and upgrading.

At present, as far as the whole country is concerned, there are more competitors in the Korean Pavilion. In the face of fierce competition pressure and investment difficulties, Zhang said that it is more difficult to link Korean enterprises with the Chinese market. In order to better connect and embed the brand into the Chinese market, the St. and Korea Pavilion will also choose some Chinese merchants who are engaged in Korean clothing to build up their ties, and participate in the exhibition to establish links with some brands including sales in Korea. In the process, the holy and Korean Pavilion will play a good role in grafting, and will also expand from all aspects.

The SST and St Korea Pavilion will not only be confined to the development of the Shanghai market, but will also expand its business in the Yangtze River Delta region at the later stage. Meanwhile, while optimizing management, it will open more channels for merchants. Many brands will also be able to achieve the landing through the st and St Korea Pavilion, so as to further open the national market.

In view of the rapid development of "Internet +" and electricity providers, the St. and South Korea Pavilion is doing well in the offline stores while making efforts to make online channels, and will decide its distribution and further efforts according to the market trend.

In the light of the current hot trend of Korean culture, Zhang said that the advantages of Korean goods are small and beautiful, and they are both cost-effective, with particular attention to details. With the popularity of Korean dramas in the domestic market, many Korean costumes, make-up and so on are even more popular, but it is also the birth of European and eastern beauty. Therefore, we still have to maintain our own characteristics and cultural elements, create clothing suitable for our own shape and style, learn something good from Korean culture, and realize our continuous improvement.

In terms of future development, Zhang told the world clothing shoes and hats net that the st and St Korea Pavilion will focus on the market and the characteristics of its own shopping malls, find its own strength, do fine things for small and beautiful things, and strive to provide customers with a comfortable environment, a good service system, and many brands, while playing the leading women's wear, wear men's clothing, children's clothing, jewelry, shoes and bags, and even extend to coffee and catering, so as to create a good environment for consumers and achieve a good customer experience.

Zhang said that in the future, he will also strive to make the Korean cultural trend better and constantly incubate the elements of fashion, creating the Chinese market, making the market bigger and stronger and stronger.

More interesting reports on the holy and Korean Pavilion, please pay attention to the world clothing shoes and hats net. We also look forward to the more splendid presentation of the CHIC exhibition of ST and St Korea Pavilion next year.