Expo: Join Hands With South Korea To Build An International Cultural Exchange Platform

April 18th ~21, the eighteenth China (Jinjiang) International

(Sports Industry) Expo (hereinafter referred to as "

It will be held at hall 1, Jinjiang.

This time, the shoe Fair will be upgraded to the "sports fair", bringing new changes in form, connotation and denotation.

It is understood that this exhibition will also set up a new Korean Pavilion and Vietnam Pavilion.

A few days ago, the director of Jinjiang International Trade Promotion Committee and the Korean Pavilion gave an exclusive exposure to the Korean Pavilion and the details of the exhibition hall.

This time, the Korean Pavilion is the first time to participate in the Expo. It will bring new elements to the participating enterprises.

Join hands with South Korea to build an international cultural exchange platform

It has been revealed that the Jinjiang International Trade Promotion Committee of the body Expo has urged international cultural exchanges with South Korea and has reached a strategic cooperation with the Korea International Cultural Exchange Association.

The participation of the Korean delegation in the Expo is an important part of the cooperation intention.

According to strategic cooperation, South Korea will carry out more in-depth design cooperation and cultural exchanges with Quanzhou enterprises in the future, so that Quanzhou enterprises can integrate with the brand new international cultural design concept.

Zhang Shihuan, President of the Chinese Medical Association of Korea international medical and Cultural Exchange Association, is responsible for the invitation and supporting facilities of the Korean Pavilion.

He told reporters that the Korean Pavilion had a total of 1500 square meters, involving more than 30 Korean units and enterprises, and some relevant government agencies in South Korea will also attend the exhibition.

Among them, the most important concern is the Korea design and Development Institute.

The Korea design and Development Institute is an intermediary between the government and Korean enterprises.

The development of relevant enterprises is a strategy, equivalent to the think tanks of enterprises.

Zhang Shihuan said that South Korea's industrial design level is visible both in appearance and functionality in the international arena, and this led the Korean design companies to participate in the exhibition, which will bring different design concepts to Quanzhou enterprises, help Chinese and Korean enterprises to join hands, and make joint efforts with Chinese manufacturers and South Korean designers in order to make the "one belt and one road" move towards the international market.

Korean culture is full of flavor and interactive experience.

Unlike other pavilions that bring different industrial products, the biggest highlight of the Korean Pavilion is cultural communication, rather than product sales.

In the design of the entire Korean Pavilion, we will uphold the idea of Korean culture pmission, Korean architecture and Korean characters.

The appearance of the pavilion is full of Korean flavor.

When entering the Korean Pavilion, participants will not see a lot of shoes and clothing products. On the contrary, more Korean folk customs and Korean costumes will be seen.

In the exhibition hall of various Korean enterprises, the form of history museum will be adopted to lead participants to follow the steps of Korean enterprises step by step.

"The history museum will use condensed words and pictures to show participants the development process of Korean sports industry, and it will be a reference for Chinese enterprises."

Zhang Shihuan said.

In addition, the Korean Pavilion will also add an interactive experience session, when participants can enter the museum with staff to exchange Korean costumes and experience Korean sports and folk events.

"This will also help Korean special coffee, food and so on. If participants are tired of walking in the exhibition hall, they can come over to have a rest."

Zhang Shihuan told reporters mysteriously that if the participants were lucky enough, they could also experience the interesting interaction with the mysterious Octavia of Korea.