Ali Leapt Through The Third Party Platform Into The Light Luxury Market And Jumped Out Of Crisis.

Ali has made great efforts to expand Tmall and global strategy by stepping into the field of luxury, trying to expand the high-end market, but whether it can be accepted or not is still worth looking forward to.

Ali, who is trapped in the reputation of Tmall platform fake, has finally turned to the third party platform to enter the luxury sector.

Yesterday, Alibaba announced more than $100 billion in strategic investment charm.

The industry believes that the purpose of Ali is to introduce flash buying mode to ease the performance pressure of Tmall women's clothing, while trying to compete against vip.com and other competitors.

Alibaba group CEO Zhang Yong said that after the completion of the paction, Alibaba will integrate the group resources and set up a service team on Tmall's platform to help expand and enhance the charm in user growth, brand cooperation and logistics.

Charm will also help expand Ali's advantages in luxury and light luxury electronics.

It is understood that the charm of the 2010 entry into China's market, the main fashion luxury discount limited flash shopping website, 9 points a day to introduce new to 90 percent off brand activities.

In terms of brand cooperation, glamour is directly cooperating with the official distributors designated by international brands or brands, with more than 2400 cooperative brands.

In addition, glamour is also the only partner of some brands in the domestic electricity supplier. There are 280 brands such as Paris's old Buddha, Armani, Guerlain and so on.

It is not hard to see that Ali's ambition is to take the first place.

Upgrade to a lifestyle platform.

After nearly five years of industry shuffling period, China's luxury electric business is only left by the temple library, walking show network, Fifth Avenue and other platforms, but their main categories and prices vary.

The Beijing Commercial Daily reporter found that by comparing the sale website, glamour favored the category of clothing for men and women. The price per unit price was about 1000 yuan, and the category was relatively small. While vip.com was the main beauty dress, the per capita price was about 200 yuan; while the Fifth Avenue was the main category of shoes and bags, with rich categories but relatively high prices.

Wan Qing consulting CEO

It is believed that the current domestic flash shopping mode, such as vip.com, jumei.com and other electronic business platforms, has a great impact on Tmall's sales of women's clothing, especially the rapid development of vip.com in recent years.

"Ali investment is more attractive is the hope that the flash purchase mode will be introduced into the platform to ease the performance pressure of Tmall, especially women's clothing, and to form competitiveness in the field of flash buying."

Lu Zhen Wang also said that glamour can get more traffic resources through Ali.

"But how the future direction of development has not yet been known, it depends on the layout of Ali: it is the platform of vip.com that attracts charm and plastics, or is it going to build a big luxury cross-border electricity supplier through Ali's cross-border business?"

But whether consumers or brands, Taobao has become the pronoun of the most fake products. Although Ali is trying to get rid of the fake signs, it is always difficult.

Not long ago, open cloud group's multiple luxury brands complained

It said that it helped counterfeiters sell fake products globally when they knew the situation. Merchants on the platform sold more than 2000 counterfeit GUCCI packages at a price of only $2-5, while the retail price of the genuine package was $795.

In addition, the international beauty retailer, who chose to open the first online store in China on Alibaba's rival Jingdong mall, said the move was partly due to the fight against counterfeit goods.