Running A Good Step Will Cost A Lot Of Money To Socialize And Stimulate Consumer Demand.

The important premise for expanding sports consumption is that the masses of the people form the habit of regularly participating in sports fitness activities.

Therefore, we must create a good atmosphere for body building for the broad masses of people, which is an important prerequisite for expanding sports consumption.

Running is a more common sport: a pair of running shoes and a sportswear can come and go freely.

However, Yu Liang, a runner from Beijing, told reporters in a practical way that today, if you want to run a good step, you will have to spend a lot of money.

Before going out for sports, Yu Liang should be armed with all his arms from head to toe: wear a headband on his head, put a wristband on his hand, change to a professional jogging suit and sports shoes, tie a new smart phone on his left shoulder strap, download a sports APP, and wear a photoelectric heart rate GPS watch on his right hand.

"It costs more than 5000 yuan to spend just this equipment."

Yu Liang said.

APP, sports equipment, smart Bracelet...

With the emergence of new social and healthy life thinking such as friends circle, social sports applications are favored by users and the market.

As the Internet redefines runners, businesses capture the psychological needs and behaviors of users in the social era, and have launched a series of social networking platforms and WeChat friends.

Products and applications.

On the last day of Qingming small holiday, Yu Liang, who has just returned from a short trip, can not wait to share his walking results in WeChat circle. With the help of a public account called WeChat campaign, his mobile phone's health data can be bound with WeChat account and push her own steps, and he can also work with WeChat.

PK, a friend of mine.

"Running before may be just for the sake of body building. Now for me, it is more a kind of enjoyment of life and a new way to communicate with friends.

From this point of view, it is natural that we should invest a little money to make the sport more professional.

Yu Liang said.

We are creating business opportunities for relevant brands.

When Apple searched for the keyword "Sports" at Apple store, more than 2000 APP applications were searched. On a well-known trading platform in the country, search for smart Bracelet would bring up to 60 thousand commodity information, ranging from several hundred yuan to nearly 10000 yuan.

Wang Zushan, a member of the "dynamic power" team in sports and health, revealed that after the Spring Festival, the number of active users increased every day.

He believes that with the rapid expansion of people who like sports, users will improve their sports quality through communication and sharing while choosing sports environment.

The fundamental change in consciousness is bound to bring greater consumption demand and consumption experience.