Shop Guide: Pick Lots And Storefront.

To grasp the "passenger flow" is the principle of "money flow" and to open shops in busy areas with busy traffic and bustling people. The probability of success is often much higher than that of ordinary areas. The endless stream of people is a potential source of tourists. As long as the goods you sell or provide services can meet the needs of consumers, you will have good results.

There are many areas with larger traffic volume: 1. The commercial center of a town (that is what we usually call "downtown"); (2) the vicinity of the station (including railway station, long-distance bus station, passenger ferry terminal, bus starting point and terminal station); (3) the hospital gate (with a large hospital with an inpatient department); 4.

Doorway.

Using the "Duo long city" effect, we may as well listen to consumers' saying: a white-collar Miss Lu of a company is a large consumer of flowers, often giving flowers and bouquet to customers and friends.

She said that except for a special hurry, she would probably buy flowers near a flower shop. Most of the time she went to the stadium road to buy it, because there were more florists, a wide variety of colors, and a larger choice; in Jiangmou, a college teacher, she always liked to buy clothes at Dongpo Road, Wulin Road and other clothing store intensive places. She thought that besides shops, there were more than three shops, and it was easier to start prices.

Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly.

The selection of business location is closely related to the business content and potential customer group. All walks of life have different characteristics and consumption objects. The golden section is not the only choice. Some shops open in the downtown area, such as the small shops in relatively remote areas, such as the small shops selling oil and salt vinegar, open in the residential area better than in the downtown area; and as stationery stores, open in the golden area, it is obviously better to open the ideal of the culture and education area.

Therefore, it is necessary to determine the best place to shop according to different business and projects, and choose the right store, not the more lively place the better, the key is to act accordingly.

After a preliminary selection of the location of the shop, it should be further comprehensive.

After making some investigation and analysis of the relevant situation, we can decide whether to place the final position here.

The following aspects are mainly examined:

The situation of the store itself is very small. Luo Luo, who opened the shop of the audio-visual products, recently came down from a store in the hands of other people. This area of 15 square meters is located in the bustling area. The daily flow of people is also very impressive, but the rent is very cheap, and only 800 yuan per month.

Unexpectedly, it took more than ten thousand yuan to decorate and stop. It was less than a month after the grand opening.

It turned out that the home through the internal relationship that the store sooner or later to be demolished, then came to a golden shell, and got a ticket to slip away.

Therefore, before hiring a store, we must make a careful investigation of the storefront.

The background of the landlord, some people are anxious to find.

When he searched the streets, sometimes he could find several stores that were hanging with the word "pfer". He could not wait to negotiate with them, pay the deposit or even rent.

In fact, this practice is very hasty and easy to bring a series of sequelae.

If you really look at the storefront, you'd better hear the real landlord (the owner of the property right) from the side and understand the background basically.

Generally speaking, it is better to talk directly with the real landlord. If the landlord indicates that he has already rented the contract right and is unwilling to intervene again, you will have to negotiate with the current owner.

In addition, once the talks are successful, attention must be paid to the formal agreement and the requirement to change the name of the leaseholder to the owner of the property.

The competition situation is mainly about the operating performance and the price level of goods.

Inspecting the business performance of similar stores in the same area, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly.

These are all very necessary.

Passenger flow condition, "passenger flow" is the "money flow". The investigation of passenger flow condition can not only make you feel confident about the future business situation, but also provide a scientific basis for you to decide the marketing focus in the future.

The status of passenger flow mainly investigates these contents: (1) the vicinity of the unit and residence, including the number of residential buildings, government offices, companies, schools and even other stores (which are likely to become frequent customers); 2. The structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; 3. The peak season of passenger flow.

For example, shops near the school should take into account the winter and summer vacation. The stores in the concentrated areas of the agencies and companies must master their commuting hours, and the storefront near the station should find out the regularity of the passengers' peak season. These are all important basis for setting your business hours.