China'S Textile And Garment Industry Is Looking Forward To The Performance Of Pformation In 2015

In recent years, the impact of the Internet has normalized, exploring the pformation of supply chain and retail mode: the logic of "extension + endogenous price increase" has been destroyed by the economic downturn and the impact of the Internet, and in the context of the normalization of external influences, the tradition has been changing.

It has entered a period of deep pformation.

In terms of electricity providers, most enterprises are vigorously developing online businesses. The rapid development of mobile e-commerce has increased the chips for enterprises to win the market; in terms of business mode, clothing enterprises have improved the upstream and downstream reaction speed through the dual reform of supply chain and channel, and reduced intermediate links to provide products with more cost-effective and brand influence.

Industry pformation is surging

Emerge in an endless stream: the number of mergers and acquisitions across industry / industry has reached 17/11 since this year, and the number of mergers and acquisitions has gradually increased.

This report combs the pformation logic of cross industry mergers and acquisitions, cross industry restructuring, horizontal and vertical acquisitions in the same industry, and quantifies the expected companies in the industry's pformation and pformation. Four.

Over the past year, the pformation of industry mergers and acquisitions has focused on textile "distress survival" enterprises and apparel industry integration enterprises.

Looking forward to 2015, we believe that the leading apparel industry has accumulated rich experience in the existing business, and the opportunity to expand the market space has been achieved through mergers and acquisitions. Meanwhile, since the PE development in 2005, private equity funds have accumulated a lot of projects for mergers and acquisitions of listed companies, and industry integration is ready to go.

Retail sales are still in the doldrums, and sports, home textiles and leisure have taken the lead: 1-10 months, total retail sales of consumer goods totaled 21 trillion and 310 billion yuan, up 12% from the same period last year, down 0.96 percentage points from the same period last year, and retail sales growth is still bottomed out.

From the order data trend, inventory cycle and performance, the recovery trend of sports, home textiles and leisure industry is clearer. Children's clothing and outdoor industry maintain a high degree of scenery. Leisure men's clothing and high-end men's and women's clothing are still in the adjustment stage in the short term.

2015 investment strategy: we believe that the adjustment has undergone nearly three years.

Most of the downside risks have been digested, and the sub sectors have gradually entered the performance recovery and valuation repair cycle.

In 2015, more attention should be paid to the strategic implementation and project progress of enterprises in promoting pformation. The leading enterprises will hopefully come out of a clearer development path after this round of adjustment.