Guangzhou International Fashion Festival And Guangzhou Fashion Week August Welcome To Pazhou

< p > in the industry, known as the first brand professional exhibition of Southern China clothing industry, the 2014 Guangzhou International Fashion Festival and Guangzhou fashion week will be held on August 27-29 at the China Import and export commodity trade exhibition hall C area, Guangzhou Pazhou. It is expected to attract nearly 100 thousand professional spectators from more than 10 countries, including buyers, dealers, manufacturers, fashion buyers, advanced customized consumers and apparel industry chains.

In the same period, we will also hold all kinds of exciting activities including the summit of clothing industry, the salon of electric business, the cheongsam Arts Festival, the It is Me fashion advanced customization competition, WeChat draw, fashion brand fashion show and so on.

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< p > this exhibition will continue to be based on the purpose of creating "Asian fashion capital". It must be positioned to build a one-stop procurement platform for fashion industry chain in apparel industry. It is committed to promoting innovation and business development in all fields of the industry, and bringing together brands from all over the world. It is an excellent platform for enterprises to enhance market competitiveness and find innovative solutions.

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< p > the highlight of this exhibition: < /p >

< p > 1, highlighting originality and supporting individuality; customizing fashion and enjoying beauty.

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< p > China's textile and garment exports account for 1/5 of the world's total textile and apparel exports. However, the lack of original brands has become the biggest weakness of China's garment industry, which greatly restricts the upgrading of China's clothing quality.

"Original design" and "advanced customization" are becoming the new trend of China's future garment industry. Chinese consumers are willing to spend more money to avoid hitting the shirt.

This mode of facing terminal customers from original design is called D2C Designerto Customer.

It also provides designers with a platform to tap potential.

The D2C mode brings designers from behind the scenes to the stage. Designers can design their original clothing according to their own design concepts and market demands.

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The effective way of designer's brand is that some clothing brands are also unable to find suitable original designers. Therefore, on the basis of the static exhibition area of the first two designers' creative DreamWorks, this year's Guangzhou international costumes Festival is held in this year, with the "senior custom designer Invitational match + senior custom District static display + the senior custom designer column + the designer's exclusive interview + the group's on-site advanced customization + the designer's online voting + official and cooperative media promotion channel" seven in one dimensional channel, let the original designer, consumer, media, brand, fashion buyer and other social sectors understand and concern the designer's brand in an all-round way, and spread the designer's brand. < p > domestic designers generally lack a platform from design to market, while consumers are keen to find original designer brand, but lack of understanding.

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< p > two, integrating exhibition platform resources, racing activities and static display together.

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< p > in order to further enhance the effect of exhibitors, this year's exhibition activities in the same year, in addition to the continuation of the previous two Guangzhou fashion week colorful show, the new two large-scale activities were launched. The combination of dynamic events and static exhibition three days showed that the combination of static and dynamic increased the exposure rate of enterprises, which aroused strong concern from all sectors of society.

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< p > one is the first "It s Me" Guangzhou fashion week Qipao Art Festival. The Organizing Committee of the conference will assemble the world's Chinatown club, Haizhuqu District old university model team and the Chinese cheongsam club to participate in the Qipao Arts Festival. It will talk with Hangzhou about the cooperation of Qipao, qixiangsha and Guangzhou cheongxia cheongsam, and so on. More than 50 cheongsam women, nearly 100 sets of fashionable cheongsam, will go on the stage to find the most beautiful cheongsam spokesmen in China, and select the most beautiful cheongsam in China and the most beautiful cheongsam brand and designer in China.

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< p > two is the first It 's Me China fashion advanced custom design invitational tournament. The contest, through network, newspaper and WeChat voting, combines on-site experts and public judges to evaluate and excavate and support a number of original local designers, advanced customization and a number of original brand of high-end clothing with cultural implications.

This competition combined with the on-site advanced custom exhibition area, and so on, in the form of seven in one stereo channel, to make more obscure and talented designers stand out.

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< p > three, upgrading specifications and selecting exhibitors; careful planning and practical results.

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In 2014, Chen Jianhua, mayor of Guangzhou International Fashion Festival and Guangzhou fashion week, went to the exhibition site, and put forward the exhibition requirements of "organizing resources, improving specifications, elaborating plans and seeking practical results" at the last P International Fashion Festival.

In organizing the exhibition this year, the Organizing Committee of the conference has fully implemented the guiding principle of mayor Chen Jianhua's exhibition in the following links: < /p >

< p > one is to carefully select and select exhibitors. On the basis of screening and retaining a number of high-quality and old customers, we have developed a group of high-quality exhibitors that are in line with the market development trend. They do not scale and focus on quality. We also focus on supporting and publicizing these high-quality customers through trade matching, cooperative media, official WeChat, official micro-blog and other aspects of professional buyers.

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< p > the exhibition will usher in nearly 20 countries in the world apparel apparel brand, manufacturers, equipment accessories, original designers, e-commerce enterprises attended the exhibition.

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< p > international brand exhibition area will usher in Singapore's junx, Brazil IPANEMA, Czech ocean, Israel Kornit Digital, the United States DuPont, Hongkong Gogowong and other characteristics of clothing and clothing brands.

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"P" trend brand exhibition area converged on more than 100 brands, such as bull head, lore, lulet, Galan, Engel, Engel, kagini, Jia fan, Gabont, Annah, Agia, music, and Bao Wei, and so on; < /p >

< p > the first set of advanced custom exhibition area will be attended by more than 10 talented designers, such as Qi Tu, Tan Jintao, Liang Naxin, Yuan Shijing, Yang Baozhi, Miao Jie, Zheng Wei, Zhang Xisheng, Wang Cheng, and more than 10 high-ranking brands such as black gold men's wear and Tan Pao Pao. Participants will attend the exhibition. < /p >

A number of e-commerce service enterprises such as doffer, Leadtek, couplet, Tong Yu, Yuyi, pass, St. Yue, cloud clothing, wholesale network and so on in < p > e-commerce area have brought a series of e-commerce solutions to the clothing industry; < /p >

< p > in the clothing accessories exhibition area, there will be Czech ocean, Mao he, de yuan, three Sen jewelry and other enterprises collective appearance; < /p >

＜p＞　　在面辅料展区，将迎来昊通印染、合骏钮扣、山村丝绸、百宝达印刷、庄记拉链、黎明纸绳、中浩纺织、明辉布业、荃宇服装辅料、华运织带、天桥织带、浚兴饰品、爱丽色印务、图晟服饰辅料、钮纽金属等近百家优质供应商;并在现场联合设立面辅料流行趋势发布专区;纺织制衣设备展区，日马(健马)缝纫机、天津富怡、合力激光、创乐激光、广源激光、飞越双星(加拿大衣拿吊挂系统)、阿玛尼科技、福睿软件(ET)、蓝天缝配、臻枫数码、捷胜缝制设备、联合机械、晟方一机电、索尔数码、那发机械等企业将云集琶洲，演示最新最顶尖纺织制衣技术与成果。

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< p > two is a necessary step in response to the call of the state to abolish the opening ceremony, Fashion Festival, opening dinner and other unnecessary exhibitions. The focus will be placed on the key invitation of professional buyers and the careful planning of events in the same period.

For example, last year's e-commerce exhibition area is only static exhibition area. This year, in the static exhibition area, the clothing and e-commerce supporting service enterprises are mainly invited. Besides, in the industry summit forum, a number of large-scale e-commerce topics forum has been added, and invited senior experts in the industry to attend the meeting.

In addition, in the invitation of professional audiences, in addition to the 150 thousand professional spectators who have accumulated over the past two years, this year we have developed 100 thousand accurate and effective professional buyers database, combined with 55 domestic and foreign textile and garment associations, 380 cooperative media and 30 strategic partners to invite professional spectators, so as to provide further guarantee for enterprises to achieve the best exhibiting effect.

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