The Information Construction Of Joy City Is Coming This Way.

< p > at present, there are many information systems used in Yuecheng City, including passenger flow statistics system, member's analysis system, CRM, sales management system, Wifi management system, etc.

Among them, Wifi system and passenger flow system docking can identify the customer's walking route. CRM system and passenger flow system docking can determine which customer stays in the store for a long time, and then the customer's consumption habits are counted.

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< p > take the internal < a href= "http:// www.sjfzxm.com/news/index_c.asp" > management system < /a > as an example, involving the management of merchants, we should modularized the operation and management system of businesses.

The sales situation and operation management of merchants should be reflected.

There are many on-site management and service oriented management to modularized.

Site management includes the management of merchant cashiers, the management of salesmen, the management of clothing, and the management of inventory.

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< p > sales management is the core of the whole management system, and its complexity is much higher than that of business operators.

It involves a variety of promotional methods, such as buying one get one, buying two gifts one, buying this product to give away other products, and so on. The whole system has to support these ways very well.

Some goods are agents responsible, some are responsible for the business, some are responsible for the project, and the system can well cover these needs.

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< p > aiming at the integral management, activity management and advertising level management of passenger flow.

Ordinary advertising can be managed according to the schedule, but the management of the advertisements on the wheel is more complicated.

Advertising as a resource, according to the sales situation of merchants, how to effectively support business.

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< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > Joy City < /a > through the continuous upgrading of passenger flow system, we should meticulous "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > service experience < /a >.

The first use of infrared detection system in Yuecheng City, infrared detection is easy to block, resulting in passenger flow statistics are not true.

Later, the camera detection system was adopted, and how many people came in through the avatar identification.

The problem is that if a tree outside is swinging in the wind, the portrait will be shaded and it will be difficult to identify the portrait.

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< p > later, the joy city adopts a dual lens recognition system. It can identify the human figures or other pictures through the matching of the two lenses, so that people can recognize the entry and exit paths.

By installing the detection system that identifies human attributes, it can be judged according to height whether adults or children. It can also determine the age of a person.

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< p > through the WiFi's passenger location system, you can locate the customer through the mobile phone when visiting the store, where to stay and which store is more concerned.

If a store has a large passenger flow, but the sales situation is not good, the store will be pferred out of the passenger intensive area.

If a store is directly proportional to the sales volume and sales volume, the store will be pferred to the passenger intensive area to boost sales.

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"P", and then, the apple iBeacon indoor positioning system was deployed. The system used low-energy Bluetooth technology to locate the equipment, which could accurately locate which commodity the customer was concerned about, and then push the real products to the customers interested in real-time.

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< p > although the business system is more complex, the complexity is not to pursue the quantity of the system, but to take the business demand as the first starting point.

Guided by data, building the customer value by system building, the idea of joy city is to create customer value by technology.

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< p > as the guide of China's retail industry informatization level, Joy City has been promoting the whole industry's information construction through many efforts.

Zhang Yan stressed that his proposal is entirely based on the business model established at the current level of information technology in Yuecheng city. If other retail enterprises are relatively low in information level, some practices and business models may not be appropriate.

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< p > technology is not a difficult problem at any time. The key is to find a reasonable business mode.

The ability to analyze data is very critical. Although new technologies can be used to help enterprises improve their business capabilities, the only way to generate business value is to rely on their own management talents. There is no technical service to understand their needs, operation modes, business models and sales work than the enterprises themselves, so the algorithm, technology and technology level need to be invested, but more importantly, they should be invested in people.

There is a big difference between the retail industry and other industries. People are the core and technology is the auxiliary.

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