Lion Brand Outdoor Xu Rongsheng: Details Make Achievements Brand

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< p > lion is the king of overbearing animals. In recent years, with the deterioration of the natural environment, the living environment of lions has also been threatened, and then we think of the major environmental problems that we are most concerned about: the haze and bursts of mountains and rivers are becoming more and more serious.

Lion brand, as outdoor products, advocates harmonious coexistence between man and nature. Lion Brand hopes that people will attach importance to natural ecological environment in outdoor sports, and join teams to protect wildlife and protect natural ecological environment, so that they can fully enjoy the gift of nature and enjoy "a href=" //www.sjfzxm.com/pioneer/ "outdoor" /a.

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< p > with a good campaign response, Xu Rongsheng has further strengthened his own way of public welfare marketing. "Finding a celebrity to endorse is an explosive marketing method.

What lions want is a marketing way that can go on for a long time.

Last year, the brand launched the lion row world, and this year is brewing more action and follow-up activities.

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< p > although the original idea of the lion's brand insisting on < a href= "//www.sjfzxm.com/pioneer/ > > public welfare marketing < /a > has not changed, but Xu Rongsheng has changed a lot in making products.

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At P's annual business launch conference, he plans to talk to employees about the most important idea of the company this year -- user first and experience king.

These eight words stem from the recent hot Internet thinking.

Internet thinking advocates returning to the beginning, and making the product the best to let others have no way to go, is exactly what Xu Rongsheng is thinking now.

He tried to put these eight words on the hearts of every employee, every department's decisions and the design of each product. Xu Zong explains details to make the brand. These six words will be the way of behavior and the code of conduct of the lions team, which are deeply branded in the hearts of the lions.

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< p > "before opening the order meeting, there may be hundreds of products for < a href=" //www.sjfzxm.com/pioneer/ > agent < /a > selection. Now actually do not need, dozens of money is enough. "

This is how he learned from Lei Jun that the handful of products can be made the best, so that he can create a loud brand and make the company profitable.

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< p > in order to make the experience a king, he repeatedly emphasized the details to achieve the brand and the product is the king's way.

When the staff of the design department designs and completes a pair of shoes, they can try them first.

From the perspective of the three important outdoor products, fashion, function and technology, consider whether the shoes are comfortable after wearing, whether the waterproof effect is up to the requirements, and whether the fast drying is really able to achieve.

After finishing the test, the product will be modified according to its experience.

The idea of heavy style and light comfort is out of date in the outdoors.

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< p > in marketing, lion brand is integrated into health and ecology. Through a series of public welfare activities, the brand's < a href= "//www.sjfzxm.com/pioneer/" > fame > /a and reputation has been raised.

This year, enterprises once again realize the importance of making products conscientiously.

"User first, experience is king". If eight simple words can be implanted into the management, operation and production mode of enterprises, the future of lion brand will surely be worth looking forward to.

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< p > if you want to succeed in brand communication and brand marketing strategy, there is no shortage of time and place.

A few years ago, Xu Rongsheng got acquainted with Simba after filming the micro movie "bass Grassland".

Xu Rongsheng, chairman of China's first wildlife conservation in Africa and the Mala Wildlife Conservation Fund, is very happy.

Simba found her experience quite similar to the plot of the movie. In terms of environmental protection and other aspects, it also coincides with the idea of "a href=" //www.sjfzxm.com/pioneer/ "/a".

Since then, there has been more cooperation between lions and Simba. Lions have provided support and funds for Mala wildlife conservation public welfare fund. Both sides join hands in environmental protection.

Such a marketing method is called "public welfare marketing".

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