Dongguan Jewelry Companies Offer Advice On 2014
< p > he thinks that in 2014, the prospect of < a href= "//www.sjfzxm.com/news/index_c.asp" > Jewelry Industry < /a > is not optimistic. This is the analysis of many famous experts, but there is no way and way out. It depends on who has strong viability, strong innovation ability, strong brand awareness and strong learning ability, and whoever laughs last.
Luo summed up his experience and realized some principles and put forward several strategies.
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< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/03/20140103123826_sj.JPG "/" < < > >
< p > 1. "Surviving and making money" is the biggest development enterprise must first survive and find the right direction.
For example, when you buy a large order, you can earn 8 yuan per 200 thousand brooches before. Now the customers only make you 5 yuan. Can you do it? Many Taiwanese funded factories will not do so.
The mainland factory will do it, and it may earn 6 yuan in the end.
We must know how to make use of resources.
Develop simple procedures and make the core part.
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< p > two, cut to your own cake at the fastest speed, and don't want your products to eat at high school.
Jewelry industry is now fully segmenting.
We must pform our strengths into strengths, and try our best to find out our core competitiveness products. We can not do "first" and "do the only thing".
The "Qi Guang crystal" and the "Chan Sheng" drip resin developed by our company are the highest level products in China, and they have patents both at home and abroad.
Some manufacturers say that my dripping oil is too expensive, which means that your customers are not high-end customers.
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< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/03/20140103123852_sj.JPG "/" < < > >
< p > three, do not manage rabbits by camel management.
Jewelry companies are labor-intensive.
They all belong to rabbits. They should solve their living problems every day and plan for development.
Camels are different.
They do not eat and reserve for ten days.
Coca-Cola took seven years in China to make profits in eighth years.
P & G took eight years and ninth years to make profits.
We must pinpoint our position.
How big fingernails are and how big garlic they are.
We must combine the development needs of enterprises and step by step. After all, we are not high-tech industries.
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< p style= "LINE-HEIGHT: 17.25pt; MARGIN: 0cm 0cm 0pt; BACKGROUND: white; VERTICAL-ALIGN: baseline" > "Microsoft".
< p > four, strengthen internal < a href= "//www.sjfzxm.com/news/index_s.asp" > management < /a >, pay attention to the retention of technical force, this is the root of our survival.
A large enterprise in Zhejiang, whose staff turnover is 30-50% every year.
They think this is the best way to keep fresh blood.
For jewelry industry is not appropriate, if we jewelry enterprises 30% of the turnover rate, then we really fell.
Because we are all manufacturing industries, and 90% of them are technical personnel, such as die masters, die holders, stone inserts, sticking drill, welding and other jobs. We need more than half a year's training to be proficient, and they usually have to count pieces in one to two months, and you change them, and who gives you the value of production.
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< p > five, old enterprises with strength, technology and precipitation are mostly in the stage of new and old alternation.
We should give young people more opportunities and input new blood to enterprises.
To maintain the combat effectiveness of enterprises, do not get out of touch with the times and keep pace with the times.
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< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/03/20140103123920_sj.JPG "/" < < > >
< p > six, now we should plan for the next three to five years.
The new situation has forced the jewelry industry to speed up pformation and upgrading, changing from labor-intensive to cultural intensive, accelerating the upgrading of design and technology.
The key to pformation and upgrading is cultural upgrading. Branding is the only correct choice for the jewelry industry to get out of difficulties and revitalize its development.
Strengthen the integration ability of enterprises' own resources, and know how to borrow by themselves.
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< p > seven, < a href= "//www.sjfzxm.com/news/index_h.asp > > e-commerce > /a > breakthrough.
Electric business as a new sales mode is one of many paths.
The basic work of marketing must be done well, the product has good quality and selling point, good image, preferably a little popularity.
With the help of e-commerce, we can achieve good sales results.
Business operators must invite professional people and teams.
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