AOKANG Marketing: Enhancing Enterprise Image In Serving Olympic Games

Since becoming a supplier of leather goods for Beijing Olympic Games, Zhejiang AOKANG group is determined to produce the best products.

It is understood that the AOKANG group products used in the Olympic Games fully reflect the concept of "Green Olympics, high-tech Olympics and Humanistic Olympics" advocated by the Beijing Olympic Games.

Wang Zhentao, President of AOKANG group, said: "sponsoring the Olympic Games is not just to promote the brand image by promoting the Olympic Games, but to realize the integration and upgrading of the four aspects of corporate culture, brand core value, technological innovation and brand marketing, and then achieve the upgrading of the overall strength of the enterprise."

At the same time, AOKANG also launched the global marketing strategy with the support of the Olympic brand. In their declaration of dreams, they advocated: carry forward the Olympic spirit and achieve world brand.

Wang Zhentao said frankly that the Olympic spirit across the border and across the language is undoubtedly an excellent opportunity to display the AOKANG brand to the world. We will realize AOKANG's dream of world brand and make it a world-renowned brand with international reputation.

What did the Olympic Games bring to AOKANG?

Luo Huirong, director of AOKANG group's brand planning center, provided information to reporters. In 2007, AOKANG group declared more than 50 patents, including inventions, utility models and designs, which have been used in AOKANG products.

In 2007, sales of AOKANG leather goods increased by 100%, and leather shoes sales increased by 40%.

In the first half of this year, sales of AOKANG leather shoes increased by more than 30%.

In addition, according to the 2007 research report released by the China Brand Research Institute, the reputation of AOKANG brand increased by 8.63%.

Wang Zhentao believes that the Olympic Games is an opportunity and an excellent opportunity for AOKANG to internationalize.

"We are not only concerned about the 2008 Olympic Games in Beijing, but we are still in touch with the Organizing Committee of the 2012 London Olympic Games, and Europe is a big shoe market."

Wang Zhentao revealed that AOKANG is planning to develop the EU and Japanese markets.