After Semir's Takeover Of GXG, It Said That Investors Did Not Fully Understand.

Today, Semir Clothes & Accessories A press conference was held in Shanghai to further explain the 71% stake in zhe mu in its takeover. Previously, Semir clothing had been suspended due to major planning issues, and the "GXG" of the men's brand "zhe Mu Shang" was acquired in the market. However, "GXG" denied this. It is noteworthy that although the industry is generally optimistic about the acquisition, but today Semir's stock price fell after resumption.

Semir clothing fell today after the resumption of trading, as of 10:10, the stock price fell 3.85%, to 23.72 yuan, for this, Semir director Zheng Hongwei said at the meeting, Semir shares fell sharply today, probably because Semir apparel and zhe Zai Shang this strategic cooperation has not yet been fully understood by investors, the acquisition of Semir clothing has far-reaching impact on the future and significance.

It is understood that after the formal purchase of Semir "GXG", it will form a board of directors with the original shareholders and management of GXG, but the original management and design team, supply chain system and retail channel of GXG company will remain unchanged. At the same time, for the remaining shares that GXG has not yet acquired, Semir will also purchase at the right time in the future. For the acquisition, Semir clothing is expected to trade between 1 billion 980 million yuan and 2 billion 260 million yuan. According to Semir, all of these funds come from the funds raised with the over raised funds. The 2 billion will be divided into two phases in one and a half years to pay the capital needed for the acquisition of the shares acquired by China zhe mu.

Yang Herong, chairman of China zhe Mu Shang, said at the meeting that he had had contact with Semir chairman Qiu Guang and had been talking very speculative a year ago. Although he drank coffee and I drank tea, he could talk about twelve midnight every time. Semir said that although the GXG seems to be different in product positioning and supply chain system, after all, the two parties are different. clothing In the industry, Semir apparel will coordinate all aspects of resources in terms of capital, human resources, channels and management experience, and support the sustainable development of GXG.

Prior to the announcement issued by Semir, China zhe group also made a commitment to zhe Zai's performance in the next three years: the net profit in 2013 is not less than 265 million yuan, and the net profit growth rate in 2014 and 2015 is not less than 20%. If China zhe Mu Shang's performance in 2013, 2014 and 2015 is lower than the above commitments, the transferor will make corresponding compensation for Semir costumes.

It is worth noticing that there have been rumors that Semir wants to buy zhe Mu Shang's brand "GXG". For this reason, "GXG" has responded positively that the Semir clothing will launch its takeover news purely fictitious, and stressed that it has maintained a high speed development momentum in the industry. Although many famous high-end brands and investment funds both at home and abroad have consulted relevant matters, they have not reached a cooperation intention. "GXG" also said that the company is planning an independent listing plan.

Prior to that, zhe Mu Shang's brand "GXG" had denied the purchase. Semir apparel said in response to this, Semir is the largest listed company in China's apparel industry, and has obtained over 5 billion funds through 2011IPO. Semir has been actively engaged in cooperative negotiations with domestic and international brands because of Semir's multi brand strategy. In the process, there are indeed many rumors in the market, but no matter what kind of rumors will be positive.