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Review Of Shanghai International Footwear Expo 2012 And 2013 Highlights

2012/10/17 14:12:00 24

Shanghai International Footwear FairHigh-End ShoesClothing TradeClothing Brand


World famous exhibition hall, space no column exhibition hall - Shanghai Expo exhibition hall


  Last review


The exhibition last year showcase an area of more than 30000 square meters, showing the most popular high-end nowadays. shoes Thousands of products have brought together more than 800 well-known enterprises from Korea, Italy, Russia, France, Japan, the United States, Britain, Hongkong and Taiwan. According to statistics, there are more than 48 thousand professional spectators, with a turnover of 1 billion yuan. Among them, the overseas professional audience accounted for 23%. Most of the spectators come from large and medium-sized department stores, the most representative chain retail market in China, the national leather goods channel agents, retailers. clothing And other enterprises and the actual buyers, close to 70%, trade, dealers close to 30%. The good results of the exhibition were unanimously praised in the industry.


  2012 professional audience statistics


The three day extension attracted 48500 professional visitors from all over the world, including 4280 overseas visitors, from 23 countries and regions respectively. These overseas countries and regions include: Britain, France, Germany, Italy, Poland, Portugal, Russia, Holland, Spain, India, Turkey, Japan, South Korea, the United States, Canada, Mexico, Eritrea, Brazil, Bolivia, Argentina, Uruguay, Australia, New Zealand and so on. Most of the audience are regular customers. The reason is that the exhibitors in the SFF exhibition are large, numerous and new, odd and special, and the quality of service provided by the organizing committee, so that they can get more business opportunities and gains from them. This year, 65% of overseas audiences were very satisfied with the exhibition results and gave a high evaluation.


Data show that the number of professional spectators is guaranteed, indicating that the Organizing Committee of the conference has a mature and effective experience in organizing exhibitors and visitors, ensuring that exhibitors receive good results in promotional products.


  1. The statistics of the professional nature of the professional audience.


Import and export traders 22%, international circulation 15%, domestic channel 20%, business representative office 6%, terminal hypermarket 4%, media 5%, government / institution 3%, manufacturer 16%, other 9%.


   2, professional audience function statistics


Chairman / Director 28.4%, purchasing director / Manager 30.6%, engineer / Technician 10.9%, market developer 5.4%, teaching / research 2.4%, other 20%


   3, professional audience regional distribution statistics


78.5% in China, 9.1% in Europe, 4.4% in the Americas, 2.5% in the Middle East, 1.3% in Africa, and 3.2% in other countries.


4, the overall evaluation of the exhibition statistics


Very satisfied 21%, satisfaction 53.8%, general 20.2%, dissatisfaction 5%


On May 2013 16-18, we will join hands with you again in Shanghai Expo exhibition hall.


  Accumulated in ten years and accumulated in precipitation.


   Shanghai International Footwear Fair (SFF) since its first launch in 2004, it has been held annually for the tenth time. In the past ten years, we have accumulated ten years of precipitation and accumulated a lot of money. Last year, SFF turned to the Expo Hall to create a brand new package and image, positioning the high starting point service, highlighting the brand, promoting fashion, gathering fine products and showing taste. Hold high the banner of brand fashion and highlight and magnify the nobility and luxury of high-end shoes. The Shanghai World Expo exhibition hall, with the noble and elegant demeanour of World Expo permanent venues, is a DreamWorks of international exhibition activities integrating advanced, cutting-edge hardware and software facilities and beautiful environment. Dream of flying in the top area, unlimited space, advanced service, elegant and unique creativity.


The Shanghai World Expo exhibition hall will meet with you. Forty thousand professional spectators, thousands of large department stores, and hundreds of excellent national channel businessmen, "100 chain shoe city", are gathered in Shanghai to enjoy the annual fashion feast.


The exhibition is "internationalized". market The purpose of "exhibition, specialization and brand" is to enhance the understanding, interaction and cooperation of exhibitors and exhibitors, exhibitors and spectators, and to maximize the effect and potential value of exhibitors.

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