The Action Plan For Transformation And Upgrading Of Guangdong Garment Industry Was Issued

According to the deployment of the provincial government's Opinions on Accelerating the Transformation and Upgrading of Our Province's Competitive Traditional Industries (YFB [2012] No. 41) Clothing industry This action plan is formulated to promote competitiveness, transformation and upgrading of the clothing industry, and healthy, steady and rapid development of the clothing industry.

1、 Industry status

Clothing is the dominant traditional industry in Guangdong Province. More than 2000 years ago, Guangdong was already a port for China's foreign trade. In the Tang Dynasty, the Maritime Silk Road "Guangzhou to the Sea Road" was built. At the beginning of the reform and opening up, due to the adjustment of the industrial structure of the world, especially Hong Kong, a large number of garment processing enterprises were transferred to the mainland of China. Guangdong took advantage of its geographical advantages adjacent to Hong Kong and Macao, relied on the development idea of "introduction, absorption and innovation", and actively introduced advanced technology, advanced equipment and advanced experience, so that the garment industry maintained a high growth rate. Garment industry has played the role of main industry, leading industry, foreign exchange earning industry, employment industry and wealth making industry in the industrialization process of Guangdong Province, and is one of the nine pillar industries in the province.

Over the past 30 years since the reform and opening up, Guangdong's garment industry has consolidated its industrial foundation, formed its own industrial characteristics, established a prominent position in the national textile industry, Guangdong's economy and domestic and foreign markets, and become a well deserved garment province in China. Over the years, Guangdong's total production and export have ranked first in the country. At present, Guangdong has Clothing enterprises There are more than 30000, about 3000 of which are above the designated size. The products cover more than a dozen categories, including shirts, suits, fashion, jeans, casual clothes, down jackets, wedding dresses, evening dresses, silk, knitted and woolen clothes, underwear series, sportswear, leather clothing, children's clothing, etc., forming a relatively complete and large-scale industrial production system. At the same time, the advantages of industrial cluster development are obvious, forming 27 garment characteristic industrial clusters, including Humen Women's Wear, Shaxi Casual Wear, Xintang Jeans, Chaozhou Wedding Dress, Nanhai Underwear, and Dalang Woolen Weaving, whose economic aggregate accounts for 80% of the textile industry of the province.

In 2011, garment enterprises above designated size in our province completed a total output of 5.98 billion garments, accounting for 23.52% of the national total, including 2.787 billion knitted garments and 3.192 billion woven garments, which increased by 4.44%, -1.64% and 10.39% respectively compared with the same period in 2010. Our province still holds the position of the largest garment production province in China, but the growth rate has slowed down significantly, with the year-on-year growth rate dropping by nearly 16 percentage points, 3.7 percentage points lower than the national average growth rate. Knitted apparel began to show negative year-on-year growth since November last year. In 2011, the export of clothing and clothing accessories of our province reached US $31.434 billion, a year-on-year increase of 13.59%, 4.75 percentage points lower than the growth of the national total, accounting for 72.67% of the province's total export of textiles and clothing, more than 2/3.

2、 Necessity and urgency

The clothing industry is the most traditional and fashionable industry. The sales of textile and clothing products in the world are the third largest industry in the world, second only to the tourism industry and the information industry. In recent years, after the financial crisis, weak external demand, RMB appreciation, rising costs and many other adverse factors, Guangdong's clothing industry has maintained a steady and healthy development trend, with the total production and export volume still ranking first in the country, and the comprehensive competitiveness of the industry continues to maintain obvious advantages in the national clothing industry pattern. However, with the rapid development, Guangdong garment industry also exposed some problems and weaknesses.

（1） Extensive growth mode and insufficient independent innovation of enterprises

At present, the growth mode of Guangdong garment industry is still extensive, and the overall development level is general. Garment enterprises mainly focus on processing and manufacturing links, mainly rely on low-cost factors such as labor to form comparative advantages, and lack the awareness and ability of independent innovation. Clothing enterprises are small in scale, weak in strength, poor in basic conditions such as technical equipment and talents. Most enterprises have no special R&D and design institutions, lack of capital investment and talents, and a large number of enterprises concentrate on the same process and similar products. Homogeneous competition with low technical level is prominent. Exports are mostly OEM and processing, and the average profit of industrial enterprises is at a low level (only about 3% - 5%), which directly leads to the poor ability of enterprises to resist risks and fluctuations. Accordingly, the backward independent innovation of enterprises will inevitably lead to problems such as low product technology content, weak product development capability, and slow upgrading. It is difficult to maintain a dominant position in the increasingly fierce market competition.

（2） Low level of industrial technology and equipment

The technical equipment level of Guangdong garment enterprises is uneven, and the overall key technical equipment is relatively backward. The level of electromechanical integration, digitalization, informatization and intelligence needs to be further improved, and the overall average level is relatively backward in Jiangsu and Zhejiang. The development trend of the world clothing industry is highly automated, information-based, digital and intensive. However, the ownership rate of the computer process control system and computer aided design system in Guangdong clothing industry is low. Some quick response equipment, such as hanging transmission system, are rarely used, and the logistics, design and marketing integration system and modern storage equipment are even more inadequate. The low level of automation of sewing equipment, the lack of functional accessories, and the weak innovation ability of enterprises have led to the lack of innovation in the final products. The contradiction with the international requirements of high-quality, high-grade, fast delivery, and multi variety is becoming increasingly obvious.

（3） International comparative advantages such as labor force and land are gradually losing

On the whole, the development of Guangdong garment industry cluster is based on the combination of export-oriented driving by comparative advantages and the extension development of low-cost resource elements. Nowadays, the land resources in Guangdong are gradually decreasing, and the labor cost is rising rapidly. The extensive processing and manufacturing industry system, which relies on the consumption of a large number of material resources, is facing the serious impact of global resource shortage and rising prices. In recent years, with the continuous improvement of the investment environment in Southeast Asia, more and more foreign investment has been attracted, including the labor-intensive garment manufacturing industry. The export scale of clothing has also been expanding, which will have a certain impact on Guangdong's clothing industry. Central and Eastern Europe, Southeast Asia and other countries and regions have formed a strong competitive pressure on Guangdong's clothing exports by virtue of cheaper labor and geographical advantages close to major consumer markets. Our province's garment industry is losing its international comparative advantage in terms of labor force and land. Garment industry is an important field for Guangdong to absorb social employment. According to preliminary statistics, there are more than 30000 garment enterprises in Guangdong, with about 5 million employees, accounting for more than 1/5 of the industrial employment in Guangdong Province, most of whom are migrant workers. The clothing industry has played a great role in solving the employment of urban workers, especially in absorbing labor from the province and other provinces, and has driven farmers to become rich and rural urbanization. Since the financial crisis in 2008, many labor-intensive garment enterprises have been on the verge of bankruptcy and unemployment for many times due to adverse factors such as the appreciation of the RMB, the rise in the cost of production factors, and weak demand in the European and American markets. Employment is directly related to social stability. In order to stabilize employment and avoid social unrest, the transformation and upgrading of Guangdong's garment industry must proceed from the actual situation, not blindly transfer industries, but help low-end manufacturing enterprises to develop and improve through equipment transformation, business model innovation, improving research and development level and other means.

（4） The business model is lagging behind and lacks brand innovation.

In the tide of business reform, all kinds of domestic clothing enterprises are seeking to upgrade. New business models such as online sales and brand chain are emerging in endlessly. Some leading enterprises in other regions have begun to practice business model innovation. However, the business model innovation of Guangdong garment enterprises is relatively rare. The lagging business culture does not match the strong manufacturing capacity. It is urgent to seek business model innovation to achieve new growth.

（5） Modern capital operation consciousness is weak, and capital operation starts late.

In the first round of scale expansion of China's clothing industry, Guangdong's clothing production capacity has taken an absolute advantage; At the beginning of the brand stage, Guangdong is also in a leading position; However, in the stage of garment enterprises creating famous brands one after another, Guangdong lags behind; At the peak of garment enterprises entering the capital market a few years ago, Guangdong fell behind again. As early as five or six years ago, there was a wave of listing in other parts of China. Many clothing brands achieved large-scale and leapfrog development through listing financing. However, Guangdong clothing enterprises, due to various reasons, had a weak sense of modern capital management. It was only in 2010 that they achieved a breakthrough in domestic A-share market. Capital operation started relatively late for several years. The next 3-5 years are a good time for enterprises to go public, and Guangdong Garments urgently needs to seize the opportunity to catch up with the advantages of later development. {page_break}

（6） Inadequate construction of industrial public service system

The number of public service platforms in Guangdong's garment industry is small and weak. The established platforms of individual industrial clusters also have few substantive achievements and have not yet formed an effective operating mechanism. The construction of industrial technology innovation and testing platform needs to be further improved.

Due to the increasing competition in the domestic and foreign markets and the long-standing problems in the industrial structure, the pressure on the development and even survival of Guangdong garment enterprises is increasing. It is urgent to improve the public service system through the joint guidance of governments at all levels and industry associations, help enterprises improve their research and design level, deepen brand building, improve the level of scientific and technological application, carry out capital operations Optimize production capacity to realize the overall transformation and upgrading of the industry.

　 3、 Guiding ideology

Responding to the call of the provincial party committee and the provincial government to "accelerate the transformation and upgrading, and build a happy Guangdong", and according to the requirements of the Opinions on Accelerating the Transformation and Upgrading of Our Province's Dominant Traditional Industries, taking the transformation and upgrading as the main line, taking the transformation and upgrading as the direction, taking the upgrading, optimization, and strengthening as the goals, taking independent innovation as the driving force, and information technology as the means, through technological transformation R&D design, brand promotion, channel expansion and industrial chain integration, accelerate the transformation of the development mode of traditional industries from resource consumption oriented to innovation driven, the transformation of industrial structure from low value-added general processing oriented to high value-added R&D and marketing oriented, and the transformation of industrial organization form from traditional agglomeration oriented to modern industrial clusters and headquarters economy oriented, The business mode of enterprises has changed from extensive operation to intensive operation, promoting the advantageous traditional industries to the innovative, beneficial, intensive and ecological development mode, and realizing the transformation from "Made in Guangdong" to "Created in Guangdong" in the clothing industry.

　 4、 Main objectives

（1） Purpose of action

Cultivate Guangdong fashion power, integrate the whole industry chain, and promote the transformation and upgrading of the clothing industry.

（2） Overall objectives

With the purpose of promoting the steady development of Guangdong's garment industry and making significant progress in industrial restructuring, transformation and upgrading, Guangdong's garment industry will strive to reach a new level in processing technology, equipment technology, process and environmental protection technology, and informatization within three years, and develop to the world's advanced manufacturing level, so as to achieve higher scientific and technological content, better economic benefits, and better resource allocation A modern clothing industry system with more reasonable industrial layout, more complete industrial supporting facilities and full play of human resource advantages. By 2014, the clothing industry of our province will achieve the following goals: the total production, total industrial output value and total export will grow steadily, and continue to maintain the leading position in the country; The average annual growth rate of investment in technological transformation is more than 5%, and the number of research and development institutions (enterprise technology centers, engineering technology research and development centers, design centers, etc.) above the provincial level has reached 30, forming an industry cluster with international influence, building three Guangdong international commodity procurement centers, building three clothing industry headquarters bases, and building three representative industry e-commerce platforms (B2B/B2C), Cultivate an internationally influential Guangdong Fashion Week We will build a number of demonstration areas for the transformation and upgrading of traditional industries, make breakthroughs in the construction of independent brands, cultivate a number of advantageous leading enterprises, and form a number of brands with greater influence and strong competitiveness at home and abroad. There are three enterprises with sales revenue exceeding 10 billion yuan, and the application rate of information technology has reached more than 90%. We will build 100 clothing automation production demonstration lines.

（3） Development ideas

1. Develop modern garment industry system and promote the integration and upgrading of industrial chain resources

The modern clothing industry system is an organic industrial cluster with high-tech content, high added value, low energy consumption, low pollution and strong independent innovation ability as the core, supported by highly efficient industrial auxiliary systems such as technology, talent, capital and information, and supported by an industrial development environment with beautiful environment, complete infrastructure, strong social security and good market order, And a new industrial system characterized by innovation, openness, integration, agglomeration and sustainability. Building a modern clothing industry system is conducive to accelerating the transformation of the economic development mode, achieving economic development, clean development, safe development and sustainable development, realizing the transformation from "Made in Guangdong" to "Created in Guangdong", and promoting sound and rapid economic and social development. Building a modern clothing industry system is not only the basis for participating in the global high-end competition, but also the general law for improving the international competitiveness of the industry. It is conducive to enhancing the independent innovation ability of the clothing industry in the Pearl River Delta, seizing the high-end link of the international industry value chain, and improving the international competitiveness of the industry. Building a modern clothing industry system is the only way for the development and upgrading of the clothing industry in the Pearl River Delta, which is conducive to solving development problems in the Pearl River Delta region, enhancing the ability of industrial sustainable development, and promoting regional coordinated development.

2. We will accelerate structural adjustment and improve the added value and competitiveness of our products.

Through a series of measures such as improving technical equipment, we will promote the evolution of clothing products from low value-added products and repeated construction to high-tech and high value-added products. Focus on the research and development of new products and varieties with high-tech content, new materials and new processes, optimize clothing processing capacity, do a good job in clothing research and design, and make clothing personalized and fashionable. At the same time, we will vigorously promote the use of automated, highly integrated auxiliary production and auxiliary management systems, constantly improve product quality and grade, and further develop our products in the direction of high added value. Improve enterprises' awareness of automated design, automated manufacturing ERP、 The application rate of e-commerce and other advanced technologies and informatization will improve the labor productivity of the whole industry.

3. Promote brand building, innovate business models, and enhance capital operation.

Under difficult circumstances, brand enterprises have stronger bargaining power and can effectively digest the adverse factors such as rising costs. Private brand construction is crucial to the long-term development of enterprises. To actively guide and promote the brand building of Guangdong garment enterprises and increase the added value of products is the only way to solve the low profit rate of export enterprises. The business competition in the 21st century is not only the competition between products, but also the competition between brands, and more importantly, the competition between business models. It is necessary to actively study the development laws and trends of modern business models, and constantly innovate the business model of the clothing industry. Advantage enterprises need to seize the opportunity to cultivate modern capital awareness, enhance capital operation ability, adjust capital operation strategies, carry out effective capital integration, strive for large-scale and leapfrog development, and pay attention to reducing debt risk, and strengthen awareness and ability of prevention.

4. Promote industry university research cooperation, strengthen the training of garment talents, and consolidate and improve key industrial clusters.

Create a new mechanism for multi-level and multi-mode industry university research cooperation, encourage and support university research institutes to go to industrial intensive areas or areas with more mature industrial clusters, establish a scientific research innovation platform that links the actual industrial development, guide and support enterprises with a certain technological innovation foundation to cooperate with university research institutes to build research and development bases, and establish a multilateral technology cooperation mechanism, The clothing enterprises should cooperate closely with colleges, universities and scientific research institutions, develop synchronously, and strengthen the training of suitable talents for clothing specialty.

5. Give full play to the role of the government and associations to guide the healthy development of the clothing industry.

With the "2+2" model of provincial and township governments and two-level associations, Guangdong clothing transformation and upgrading action was comprehensively carried out. Under the guidance of the government, establish an overall medium and long-term development plan, and have clear guiding opinions on the development goals and measures of the clothing industry. Actively provide a fair competition and institutional environment conducive to the development of the garment industry. Vigorously support the construction of public platforms and provide technical support and supporting services for the clothing industry. Governments at all levels have indeed formulated and implemented support measures to encourage technological transformation and innovation of the clothing industry, expand domestic and foreign markets, and constantly improve the international competitiveness of Guangdong's clothing industry.

5、 Main tasks

（1） Accelerate the adjustment of industrial structure and establish a modern clothing industry system.

1. Guide enterprises to adjust product structure.

The first is to constantly adjust the product structure according to the fashionable colors, styles and fabrics, in combination with their own capabilities and market conditions. We should pay attention to the improvement of scientific and technological content and cultural connotation of clothing products; We should pursue high-grade and branded clothing taste; Pursue fashionable and personalized clothing styles; New and diversified clothing fabrics should be used; To achieve high safety performance, high environmental protection clothing quality. The second is to vigorously use new clothing materials, new processes and new technologies to develop and produce new clothing varieties and new clothing products. {page_break}

2. Build a new technological innovation platform.

Strengthen efforts to cultivate provincial and municipal enterprise technology centers, build public service platforms such as innovation centers based on industrial clusters, and guide innovation elements such as technology, equipment, funds, talents, and information to gather in innovation platforms and service bases such as enterprise technology centers. To form a cooperation platform with leading enterprises as the core and universities and scientific research institutions as the important components to provide technology, quality, standards and other services for many small, medium-sized and micro enterprises. Focus on supporting the construction of Huizhou Yuanzhou Town Testing Center, Guangzhou United Trade Zone Textile Testing Center of Light Textile Park, Puning International Garment City Woven Garment Quality Supervision and Testing Center and other projects.

3. Cultivate and develop several industrial cluster upgrading demonstration areas.

Promote the cluster development that has been identified as the industrial cluster upgrading demonstration zone in Guangdong Province, including Foshan (Xiqiao, Jun'an), Dongguan (Dalang, Humen), Zhongshan (Shaxi, Dachong), Chaozhou, Jieyang, etc., cultivate a new batch of industrial cluster upgrading demonstration zones in Zhangcha, Huizhou Yuanzhou, Chashan, Dongguan, etc., and focus on high-end, agglomeration Featurization, improve the level of intensive development, and promote industrial development to a new level.

4. Steadily promote industrial transfer and actively develop the headquarters base.

Centering on the "double transfer" strategy, actively guide the transfer of traditional industries. Promote Guangzhou, Shenzhen and other core cities in the Pearl River Delta to form a clothing headquarters economy, vigorously develop research and development, design, brand, marketing, settlement and other high value-added links, and transform and upgrade the existing production base into a headquarters base. Promote the transfer of garment production and manufacturing links in the Pearl River Delta to the eastern and western wings and the mountainous areas in northern Guangdong, plan and develop new garment industry manufacturing bases, promote the continuous expansion of the scale, and form a regional pattern of reasonable supporting development with the headquarters base in the Pearl River Delta. Support the establishment of regional clothing headquarters and functional headquarters bases, focus on projects with strong integration and industrial characteristics, and focus on supporting the establishment of three clothing industry headquarters bases, such as the e-commerce headquarters base of Guangdong clothing enterprises and the green headquarters base of Chinese clothing enterprises.

5. Cultivate and build advantageous leading backbone enterprises

Implement the cultivation plan for large enterprises and groups, and strive to create a group of large enterprise groups with high brand value, large scale, strong strength, core technology and independent intellectual property rights. Develop a list of gradient leading enterprises in Guangdong garment industry, focus on the 33 identified demonstration enterprises (leading enterprises) for transformation and upgrading of traditional competitive industries in Guangdong textile and garment industry, encourage capital operation to accelerate the integration and scale expansion of industrial organizations, create a number of large garment enterprise groups, and give full play to their radiation and driving role, Focusing on the development and production of core products and brand operation, it has driven the coordinated development of a large number of supporting SMEs.

（2） Promote the transformation of the development mode of the clothing industry and create a "fashionable Guangdong"

1. Deepen the brand development strategy.

We will strengthen brand building, support the declaration of well-known trademarks, Guangdong famous brand products, geographical indication protection products, support processing trade enterprises to create their own brands, encourage potential small and medium-sized enterprises to develop their own brands, propose a catalog of key clothing brands, and encourage chain operation New models such as e-commerce have accelerated the extension and promotion of brand value, and promoted Guangdong clothing brands to compete with Chinese and world famous brands. Relying on industrial clusters, build regional industrial brands such as "Shaxi casual wear", "Zhangcha knitting", "Yuanzhou casual wear", "Chashan brand clothing manufacturing", "Dalang sweater", and promote regional brands to leap to national and international brands. Guide enterprises to establish and improve quality management system, standardization system and quality credit system.

2. Building an innovative clothing R&D and design service base

Several Guangdong clothing industry R&D and design service bases and public (technology) service demonstration platforms for SMEs have been established in Guangzhou, Dongguan, Huizhou and other places to provide public services such as industrial planning, new technology, new process, new material application, new product design, new standard formulation, information and information for SMEs. Support industry clusters such as Zhongshan Shaxi casual wear, Foshan Zhangcha knitting, Dongguan Chashan clothing to establish characteristic clothing R&D and innovation centers by category. Support large and backbone enterprises to establish provincial enterprise R&D centers.

On the above platforms (bases), a series of activities such as "Casual Wear Design Contest", "Evening Dress Design Contest", "Women's Wear Design Contest", "Buyer Contest", "Fashion Trend Lecture", and "Designer Salon" are regularly held to build a platform for designers to exchange, learn, and jointly improve, and cultivate high-end, international fashion design masters, Further guide the garment industry to extend to both ends of R&D design and brand marketing, and promote the development of clothing in our province from "Made in Guangdong" to "Created in Guangdong".

3. Vigorously develop the domestic market and optimize the market structure

Further build various forms of economic and trade cooperation platforms, actively organize and guide garment enterprises to participate in domestic exhibitions and fairs, vigorously promote the nationwide travel of Guangdong garment products, and accelerate the construction of Guangdong Trade City. Encourage and guide garment enterprises in our province to build a national marketing system, support independent brands to enter stores, and support garment chain operations. Improve the level of international division of labor and cooperation in the garment industry, promote the transformation of processing trade, increase the export share of independent brands and general trade, open up emerging export markets, and optimize the structure of Guangdong garment export market.

4. Two Fashion Weeks to Cultivate "Guangdong Fashion Power"

Integrate resources to make "Guangdong Fashion Week" and "China (Guangdong) College Students' Fashion Week" bigger and stronger, and further exert its functions of publishing fashion trends, showing fashion creativity, promoting brand image, and promoting the docking platform of the industrial chain. Carry out the selection, display, commendation and promotion activities of clothing enterprises, such as the best employer, the most popular clothing brand among consumers, etc., dig out and cultivate a group of leading enterprises with strong strength, prominent main business, independent intellectual property rights and core competitiveness, and set an industry example. To enhance exchanges and cooperation between clothing colleges and enterprises, cultivate and tap excellent clothing design talents, continue to select Guangdong's top ten designers, cultivate China's top ten designers, promote Guangdong's clothing design industry to be in line with international standards, and strive to form and gradually expand the influence of "Guangdong fashion power", making it the core force leading the transformation and upgrading of Guangdong's clothing industry, And improve the overall recognition and reputation of "Guangdong Clothing".

5. Promote the cooperation between production, teaching and research, and speed up the training of garment talents

(1) Establish Guangdong garment transformation and upgrading industry university research innovation alliance. Through the establishment of the industry university research alliance, the garment enterprises in the province can realize the industry university research alliance with the universities and scientific research institutions with advantages in relevant fields at home and abroad, establish a technological innovation platform, promote the complementary advantages of enterprises and universities, use the talent advantages and technological advantages of universities and scientific research institutions, and accelerate the transfer of technology from universities and scientific research institutions to enterprises, We should jointly break through the key and common technologies that restrict the development of the industry, and accelerate the improvement of the independent innovation ability and core competitiveness of Guangdong garment industry. {page_break}

(2) Establish Guangdong textile and garment production, learning and research training base. Taking Yuanzhou Town as the pilot, based on the specialty and facing the industry, with the goal of serving the clothing enterprises, cultivating high-level innovative skilled talents, improving the innovation ability of the clothing industry, and promoting the transformation and upgrading of the clothing industry, we will build public service platforms for clothing talent cultivation, brand incubation, design and research and development.

(3) Promote the exchange and cooperation between relevant foreign universities and garment enterprises in the province. Select representative garment enterprises to establish production university research cooperation bases of foreign universities.

（3） The integration of industrialization and industrialization and the integration of two industries drive the transformation and upgrading of the clothing industry

1. Increase the automation transformation of garment production line

Strengthen the informatization transformation of the clothing industry, focus on the development of three-dimensional scanning measurement technology and three-dimensional clothing technology design, clothing function design prototype technology, clothing CAD seamless diagnosis and treatment technology, clothing CAM/CIMS technology, intelligent clothing computer design technology, clothing seamless processing technology, clothing and fabric comfort detection and characterization technology Low carbon energy-saving cold transfer printing technology, energy-saving frequency conversion steam generator and ironing system, etc., promote the application of digital clothing machinery and equipment, and improve the automation and informatization level of clothing production. In the recent stage, vigorously promote the construction of RFID Internet of Things and intelligent full-automatic garment hanging production line project for the garment industry, select key garment industry clusters for demonstration production line construction, and promote the construction of 100 demonstration production lines.

2. Promote management automation system of garment enterprises

Encourage the full application of information technology to the whole process of enterprise management, and change the traditional design, manufacturing, marketing and business model of garment enterprises. Promote effective clothing enterprise management ERP system. Including design management, material management, production management, quality management, financial management, warehousing management, logistics management, sales management, after-sales management, etc., improve and optimize the organizational process, improve the level and efficiency of production and operation management, reduce costs, reduce material consumption, reduce energy consumption, and achieve the goal of modern production management.

3. Support garment enterprises to develop e-commerce

Vigorously promote the application of e-commerce, cooperate with relevant institutions to carry out relevant training, hold relevant exchange activities, organize experts to discuss common issues, guide the healthy development of apparel e-commerce, promote the docking and cooperation between e-commerce service enterprises and apparel enterprises, and improve the informatization level of the apparel industry. Encourage the construction of representative industry e-commerce platforms, such as B2B e-commerce platforms that provide services for the docking of clothing enterprises with clothing accessories, clothing design, etc., and B2C e-commerce platforms that develop online sales channels for brand clothing enterprises.

4. Promote the construction of Guangdong International Garment Purchasing Center

Support Yuexiu District of Guangzhou City to build "Guangdong Fashion Garment International Purchasing Center". Relying on the "Liuhua Business District" clothing market, by strengthening the construction of modern trading system, service system, management system, etc., build an international clothing purchasing center integrating R&D design, brand exhibition and promotion, international procurement, industrial information release and dissemination. At the same time, we will accelerate the cultivation of "Guangdong International Leisure Garment Purchasing Center" in Humen, Dongguan, and "Guangdong International Knitwear Purchasing Center" in Puning, Jieyang, to jointly promote the transformation and upgrading of Guangdong garment industry.

5. Accelerate the development of supporting logistics

In view of the current situation of logistics in the clothing industry of our province, we should establish a logistics management organization for clothing enterprises, make a logistics plan as a whole, pay attention to green low-carbon, environmental protection and energy conservation, strengthen information construction, and jointly build a logistics platform, so as to accelerate the development of logistics in the clothing industry and promote the upgrading of the clothing industry. Support local clusters and enterprises to build logistics industrial parks, such as Shantou Binbao Green Low Carbon Clothing Logistics Industrial Park.

（4） Integrate industrial chain resources and promote the overall strength of garment enterprises in our province.

1. Give play to the traditional advantages of Guangdong garment industry and promote the cooperation between upstream and downstream industrial chains

The traditional advantages of Guangdong garment industry lie in its perfect industrial chain, high level of specialization and industrial agglomeration, strong processing and manufacturing capacity, high level, relatively advanced brand operation concept, flexible enterprise operation mechanism, and fashionable products. To carry forward the traditional advantages is to further strengthen the industrial agglomeration, improve the specialization level and core competitiveness of the industrial agglomeration, and promote the close cooperation between upstream and downstream industrial chains such as fabric, printing and dyeing, design, production, marketing, and market.

2. Cross industry docking and cooperation to improve the economic benefits of enterprises

Promote cooperation among governments, associations, enterprises and experts, including cross industry cooperation in equipment, raw materials, logistics, shopping malls, banks, guarantees and cross-border culture, and help enterprises improve their diagnosis in an all-round way.

3. Guide business model innovation

Innovative marketing mode is an effective way to enhance competitiveness and enhance sustainable development capability. Strengthen industrial economic research, provide theoretical guidance for enterprise marketing model innovation, and encourage the development of new business models such as clothing community stores and brand intensive stores.

（5） Establish pre research early warning and industry guidance platform to promote the healthy development of clothing in our province

1. Strengthen industrial research. Support Guangdong Fashion Clothing Industry Research Institute, Shantou Fashion Home Clothing Industry Development Research Institute, and Jun'an Jeans Clothing Research Institute to timely bring guiding and referential forward-looking ideas to the development of the industry, provide decision-making reference for the government to formulate policies, play the role of pre research and pre warning, cause the development of the industry and enterprises, and promote the overall transformation and upgrading of the industry. {page_break}

2. Guide capital operation. Establish a quasi capital operation service alliance for Guangdong textile and garment enterprises, carry out capital operation services, guide and cultivate enterprises to go public, help enterprises avoid risks, and strive for three garment enterprises to go public within three years.

3. Carry out industry training. A series of trainings on the transformation and upgrading of Guangdong garment industry and the quality improvement of executives were held. Focusing on the theme of "How to transform and upgrade Guangdong garment industry", senior experts in industry, equipment, management and other aspects were invited. Starting from the current situation and trend of the development of the garment industry, how to transform the economic growth mode of Guangdong garment industry during the "12th Five Year Plan" period, and how to upgrade equipment Management innovation, capital operation, channel integration and other ways to improve economic efficiency, achieve transformation and upgrading and other issues, conduct in-depth discussions, and train enterprises.

6、 Safeguard measures

（1） Strengthen organizational leadership.

The competent departments of provincial and municipal economic and information commissions, relevant industrial clusters and provincial clothing associations should strengthen the unified deployment, organization and coordination of the transformation and upgrading of the clothing industry in the province, study and develop relevant action plans and measures, guide and supervise the progress of the transformation and upgrading of the clothing industry and related backbone enterprises in various regions. Each unit is responsible for the organization and implementation of its own action plan for the transformation and upgrading of the clothing industry according to the division of labor, and forms a working system of effective interaction and coordinated development between government departments, industry associations, industrial clusters and key enterprises.

（2） Increase policy support.

1. Increase financial support

Give play to the guiding role of financial funds, and the relevant special funds of provinces and cities should increase the support for the transformation and upgrading projects of the clothing industry, make overall arrangements for the leading enterprises of the clothing industry, the transformation and upgrading of key clusters and key public platform construction projects, and the transformation and upgrading of key projects, and support and encourage the transformation and upgrading of the clothing industry. Encourage qualified backbone enterprises to establish technology centers, encourage enterprises to introduce internationally advanced new equipment, new technologies, new processes and new materials, and promote cleaner production of enterprises.

2. Increase land resources support

Actively coordinate the arrangement of industrial land use plans to give priority to meeting the land needs of leading enterprises in the garment industry, key transformation and upgrading projects and key public platform construction projects in our province. Strengthen overall planning. On the one hand, accelerate the construction of garment industrial parks in the surrounding areas of the Pearl River Delta and the mountainous areas of eastern, western and northern Guangdong, and partially undertake the transfer task of backbone garment enterprises in the Pearl River Delta; On the other hand, in eligible areas, such as Conghua and Panyu in Guangzhou, one or two large-scale "Guangdong Garment Industry Transformation and Upgrading Headquarters Base Demonstration Areas" will be established, and a group of large-scale backbone enterprises will be concentrated to form a modern garment industry high-end value chain cluster with reasonable layout, scientific management, environmental protection and significant benefits, To find a practical way for the clothing industry in our province to apply modern means to transform traditional industries.

3. Create a good internal and external environment

Support enterprises to follow the path of enterprise combination, restructuring, financing and listing, and standardize the development of traditional enterprises in accordance with the modern enterprise system and the shareholding system. We should attach importance to the pace of talent team building, form a good atmosphere of respecting, caring for and cultivating talents throughout the industry, and strive to cultivate a group of high-level, highly skilled, high-quality management and technical talents who are familiar with international rules. Encourage enterprises with independent brands to invest overseas, open overseas processing trade, set up overseas research and development institutions, establish overseas sales centers and other international economic cooperation.

4. Grasp several leading projects

Key support will be given to projects listed in "Guangdong International Procurement Center", "Guangdong Industrial Cluster Demonstration Zone", "Guangdong Garment Industry Transformation and Upgrading Key Cultivation Cluster, Key Cultivation Service Platform, Key Cultivation Enterprise", "Guangdong Garment Most Consumer Brand", "Best Employer" and other projects.

（3） Increase publicity.

Strengthen the publicity of the transformation and upgrading of the clothing industry in our province, vigorously publicize the overall ideas, work objectives and support policies of the transformation and upgrading of the clothing industry, earnestly and timely summarize the key projects and typical experiences of the transformation and upgrading of the clothing industry, create a good atmosphere to promote the upgrading and transformation of traditional industries, and guide the regions and relevant key enterprises to better carry out the work of industrial upgrading and transformation, At the same time, it also provides useful reference information for the upgrading and transformation of other traditional industries in our province.