Where Is The Loss Of The Money Made By Guangzhou Clothing Merchants?

Recently, Guangzhou clothing market has been constantly promoting sales.

Clothing purchase price increases by 10%~15% on average, sales volume decreases by 30%, shop rent increases by 10% every two years

From clothing retail terminals to clothing wholesalers to clothing processing factories, the production and sales profits have declined to varying degrees this year. According to the reporter, the average purchase price of each piece of clothing has increased by 10%~15% this year, while the sales volume has decreased by 30%, but the shop rent has increased by 10% every two years, and clothing retailers and wholesalers are facing the situation of "working hard to pay shop rent".

　　 The rent of stalls will basically double this year

"The average purchase price of clothes this year has increased by 10%~15%, and the number of people buying clothes is relatively small, and the sales volume has decreased by at least 30%." Xiao Wang, the owner of Diwang Plaza, who has opened a shop for seven years, told reporters. "With less sales, I naturally earn less money, but now the shop rent will increase by 10% every two years. I can say that all the money I earn is basically used to pay the shop rent."

It is not only clothing retailers who earn money to pay shop rent, but also clothing wholesalers who are also facing the situation of "working hard to pay shop rent". Boss Zhang, who has been engaged in clothing wholesale business in Shisanhang for ten years, said that August is the peak of "big change" of clothing wholesalers every year. This year, the change is particularly frequent

According to Boss Zhang, "last year, the stalls on the first to third floors only cost 15000 yuan per month. This year, the average rent of each stall basically doubled to about 30000 yuan, and the shop rent basically accounted for 80% of the expenses."

General profit decline of garment enterprises

In fact, from the clothing retail terminal to the clothing wholesaler to the clothing processing factory, the production and sales profits have declined to varying degrees. According to the survey of Guangdong Garment Industry Association, in the first half of this year, nearly 70% of enterprises in Guangdong Province said that their output dropped significantly, the average operating rate was about 75%, and European orders dropped significantly.

Recently, Guangzhou clothing market continues to promote sales, and many brands processed or produced locally reach a low discount. The reporter found during a visit yesterday that the Metersbonway store in the Beijing Road Business District displayed a striking sign of "the lowest one folded", "which is the biggest discount this year." The clerk said. Opposite the road, another leisure brand put up a promotion sign at the entrance of the first floor, "One fold up" and "Shocking discount on the second and third floors".

The survey shows that, compared with the same period last year, nearly 2/3 of the enterprises said that their output had declined significantly. The main reason for the decline was the reduction of orders and labor shortage. The average operating rate was about 75%, and nearly 20% of the enterprises had an operating rate of less than 50%.

Industry:

Benefits will converge to large enterprises

"Clothing enterprises will still face difficulties in the second half of the year." Guangdong Province Clothing Ding Ning, vice president of the industry association, said that at present, some garment factories in the Pearl River Delta have moved to Southeast Asia, and there is a trend of gradual expansion. At present, the average wage of garment workers in the Pearl River Delta is 2500~3000 yuan/month/person, while in Cambodia and other places, the wage of workers is 80~110 dollars (about 500~700 yuan), less than half of that in China.

Industry insiders said that under pressure, clothing enterprises chose different investment directions. Many foreign trade processing enterprises have plans to expand the domestic market, such as turning to domestic brands for processing. They plan to gradually understand the market, train designers and gradually develop their own brands through domestic OEM.

The "Economic Operation Analysis Report of Guangdong Garment Industry from January to May 2012" released by Guangdong Garment Industry Association pointed out that Guangdong garment industry is currently in a critical period of transformation and upgrading, and the survival of the fittest is an inevitable process of industrial transformation and upgrading. Powerful enterprises have adopted technological transformation, equipment updating, management upgrading and other means in their development to reduce employment, save energy and reduce emissions, improve production efficiency, and improve profit margins. Industry benefits will further converge to powerful large enterprises. However, small enterprises with weak competitiveness may not be able to cope with operating pressure. In this state, the government can give classified guidance according to the actual situation of the industry, and scientifically guide the transformation and upgrading of Guangdong garment industry.