Details Reflect Quality Clothing Enterprises Make Brands And Start With Details.

When you face a piece

What can you see from it? The clothing style shows the design soul, the work team displays the brand culture, the fabric and the workmanship affects the clothing price, the price decides the brand localization.

In the increasingly fierce market of homogenization and competition, everyone is talking about making a brand. How can we improve the quality of the brand to make it different? Maybe Chinese clothing enterprises should begin to work hard on the selection of accessories.

Burberry's 2012 new product conference is very shocking for "grid control". In this spring and summer new product, it is obvious that only 20% of the products retain the classic lattice pattern of Burberry.

This is not

In fact, Gucci, Chanel and other luxury brands have gradually started to "go Logo". Burberry group CEOAngelaAhrendts said: "Burberry has already established a market position with classic design and excellent quality, and no need to use lattice pattern to prove it." Logo

There are many counterfeit products on the market, which can truly prove that Burberry is genuine and not a grid pattern that anyone can imitate, but every detail on the product. Consumers can even recognize a sewing thread on Burberry, which is the other products can not be counterfeited.

This is a confident posture for a successful brand.

From the bags of LV to the windbreaker of Prada, from the beautiful lace on Ttiumph to the hanging line of Lipton tea bag, there is a common name behind many global brands: Gao Shi.

From the small sewing workshop in Britain in 1755 to the largest industrial sewing thread and embroidery line manufacturer and supplier in the world and the largest global sewing thread manufacturer in the world, Gao has been improving himself for several years.

In the words of Yu Shi Jun, director of Commerce in Northeast Asia, "sewing thread itself is a detail of clothing products. The professional production of sewing thread is the details of details, and the technology and energy invested in it naturally need not be said."

The role of the so-called "unsung hero", such as accessories, has achieved nearly 22000 employees worldwide. It has more than 70 production bases worldwide, and its products are distributed to more than 80 countries and regions in the world. Behind this, it is not enough to stick to quality, and more importantly, to continuously innovate research, because no one in front of us is going to surpass itself.

In the era of mass production, no one will care about the quality of sewing thread of a garment. Sewing thread seems to be the most easily neglected member of all accessories.

However, in today's market with brand names, the role of sewing thread is neglected.

How much is there in a line? To avoid making a mountain out of a molehill, two examples are given to illustrate how much knowledge there is.

Speaking from the buttonhole line on buttonholes, in order to strengthen the firmness, we need to add long velvet in the buttonhole line. However, the long velvet is not only strong but also slippery, and the thread surface is too slippery to cause the buttons to be unfastened, though it is not easy to break, but Yi Songyi is scattered.

Such a button loose clothing if it is children's clothing, then it is very likely to let children eat the buttons dropped, the consequences are unthinkable. For example, a fire-fighting clothing with strong fireproof properties, but ignoring the fire resistance of sewing thread, will cause great harm.

From the safety and environmental protection children's clothing to the outdoor sewing equipment with high functional requirements to the high-end evening gown, the sewing thread with manual pearl pearls is manually embedded. The sewing thread industry is also facing the heavy responsibility of scientific research and development as the fabric industry.

Gao Shi has a sophisticated sewing technology personnel to carry out regular research and development of new products and technology innovation. In 2012, they brought their most confident two new products, Fusion and EpicSupermax, into the Chinese market.

Fusion is a stitched yarn made of polyamide amide yarn with special low melting point characteristics. It is especially suitable for bonding seam in sewing production.

It is more neat and beautiful for the seam on the side seam. The trouser legs and the hem are more secure and firm after fitting. The stitch of the blind seam can be eliminated from the stitch. The Fusionbraid series can be used for sewing the buttons and decorations of the garments, which can increase the firmness and smoothness of the decorations.

EpicSupermax sewing thread is a unique polyester core sewing thread. It is made of special core technology. The sewing thread has high gloss and surface hairiness. It increases the beauty of the seam and applies to the sewing of light and thin materials. Meanwhile, EpicSupermax has obtained the Swiss environmental protection textile certificate through inspection, which has been truly safe and environmental friendly, and is suitable for the use of maternity clothes and infant clothing.

"China is one of the largest markets in the world. Without entering the Chinese market, it is not a global brand in the real sense. The past Chinese garment market is not ripe at all. Now we think it's time."

Yu Junkuang said.

It has shown great confidence in Gao Shi's entry into China. First of all, Gao Shi sewing thread enjoys a high reputation worldwide, and it is world-class in terms of product quality and functionality.

Most importantly, Gao Shi has always maintained a high degree of self requirements and responsibility to customers: "I feel that making a brand is a promise." Gao Shi's brand is not only a promise to the garment manufacturers, our customers, but also a commitment to the end consumers.

We want you to know that costumes produced by Gao Shi are brand protected. In the world, we can provide a constant and constant standard, and there will be no accidents.

We are looking for a zero return rate. We bought a suit from Martha in England. If there is any problem, we will return it to England.

"Gao Shi will also be like this, there are product problems completely returned, but we strive for zero return rate."

This is the promise made by the world's largest sewing thread brand.

Now the domestic clothing brand, no matter which stage it develops, is facing the test of pformation and upgrading. The rough production mode has already passed. Now Chinese consumers are beginning to enter the stage of pursuing quality.

"The need for Gao Shi to enter China is to let Chinese brands know about it and understand it. After that, we can naturally establish cooperative relations."

Yu Junkuang has great confidence in Gao Shi: "I think the strength of domestic brands is very strong now. We can not say that we should choose cooperation brands. We should let enterprises know that cooperation with Gao Shi can guarantee the quality of their products and even improve their efficiency."

According to the professional data obtained from the PES test project, it is assumed that every machine is broken off once per hour, the time of re line is 30 seconds, and there are 50 machines in the workshop, then 400 times in 8 hours, 50 hours equals to 4500 clothes. However, the average number of disconnection and jumpers in the production workshop of Chinese clothing enterprises is 4 times per hour, and the use of high sewing thread can improve the production efficiency of 5%~25%.

This is a question of exchange between sewing thread price and sewing thread usage cost. Many domestic garment enterprises are not stingy with sewing thread input, but they do not understand the efficiency relationship. Behind the slightly higher cost investment, it brings more benefits.

This is also a conceptual difference between Chinese clothing enterprises and European and American brand managers.