What Is The Secret Of A World-Class Anta Brand?

From a well-known private enterprise in Jinjiang, which has grown rapidly into a national brand of China's sporting goods industry, what is the secret?

What do you think of the process of building a leading area of scientific development and implementing brand driving in our province?

The reporter visited Ding Shizhong, chairman of the National People's Congress and chairman of the board of directors of Anta (China) Limited.

"Anta has been developing so fast in recent years, I think there are two main reasons."

Ding Shizhong analyzed.

"First, the whole country has a good environment for development, the strategy and policies of development are correct, and the other is that the enterprises insist on management innovation, technological innovation and brand building.

This time, from the prime minister's report, I see that the overall development environment of the whole country is still very good. The Scientific Outlook on Development put forward by the Seventeenth National Congress and the building of an innovative country have been emphasized repeatedly. I am very excited. I told other shareholders about the idea of further expanding investment.

When it comes to the idea of brand promotion in Fujian, he believes that the concept of innovation is the concept of brand driving.

Innovation is to create its own brand and improve it from "made in China" to "created in China".

The reason why some developed countries are ahead of us lies in their strong brands.

There are none of the world's top 100 brands.

Quanzhou and Jinjiang have better regional economic development in Fujian than in other places. In the final analysis, they are brand driven.

In the future, Fujian should focus on solving three problems in the implementation of brand promotion: first, continue to take the road of innovation; two, the government should focus on the characteristics of Fujian's industries and enlarge the related industries; third, it is necessary to guide qualified enterprises to go out actively, explore the international market, participate in international competition, and strive to become world-class brands.

For Anta's future, Ding Shizhong is full of confidence.

He said that we are moving on the path of continuous innovation.

Anta has been growing rapidly in China, and sports shoes are the top in the country for several years.

Our goal is to base ourselves on China and take the whole world into account and become a world-class brand from China.

The Beijing Olympic Games will provide great opportunities for sporting goods in China.

Before the Olympic Games, we should focus on domestic and lay out the layout of some countries going out.

After 2008, we will go out in all directions.

"We are determined to make Anta a world-class brand!"

Ding Shizhong said firmly.