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Traditional Leather Shoes Are Challenged By Tradition.

2008/3/8 0:00:00 10448

Extravagant

If you play golf regularly, you must have a deeper understanding of the "journey of a thousand miles from the bottom". In this era of materialism, mechanized production has met the stringent requirements of people's performance price ratio, but has made the volume body become a luxury. So what does it mean to have a pair of hand-made leather shoes at this time? The concept of luxury goods (Luxury) in the world is "a kind of consumer goods beyond the scope of people's survival and development needs, which is unique, scarce and so on". It is also called non life necessities. Luxury brands come first from the luxury they serve. In economics, luxury goods refer to products with the highest value / quality relationship ratio. From another point of view, luxury goods are the products with the highest ratio of intangible value to tangible value. Shoes are also luxuries. In this era of materialism, mechanized production has met people's stringent requirements for cost performance, but it has made the volume body become a luxury. Luxury shoes are a special piece of luxury goods. They are classified into the hand-made brands of footwear, mainly leather shoes, and the branches of clothing or leather goods brands. The former is represented by the hand made shoes brand in Italy and Spain. They are a very famous service product in luxury goods. Hand-made and manual services, from material selection to style to comfort, are integrated into personal taste while protecting your feet. Though not perfect, they are absolutely unique. Since eighteenth Century, shoemaking craftsmen have been doggedly adhering to the art of wrapping cowhide on their feet, and relish its long history and meaningful cultural heritage, refusing to use moulds and mechanized lines. Today, a pair of shoes still need to go through more than 60 hands and more than 120 processes to ensure that each pair of shoes can have original, excellent, exquisite craftsmanship, and emphasize the matching of shoes and feet. If you find that your custom design is not suitable for your feet, they will rather lose the business and persuade you to change other styles. Of course, to enjoy this service, we need to wait a few months, many more than half a year. "Quality" and "comfort" are the soul of this antique culture. Having such a pair of shoes is indeed a matter of no honor and a sense of accomplishment. In fact, under the pressure of high cost, many of the leading manufacturers of hand-made shoes in Europe are facing difficulties. In France, even the unemployed shoemaker workers have gone on strike, leaving Ferragamo, Lottusse and Berluti remaining alone. The reason is that economists can analyze them. Let's see Ferragamo invites Zhang Ziyi, an international superstar, to make shoes models at headquarters. Lottusse appears in Beijing, and Berluti opens its first store in Hongkong. In order to reduce costs or look at China's huge potential market, hand-made footwear giants look more to China, and optimistically predict the future development prospects in China in the next ten or twenty years. The latter is a branch of the top garment and leather goods brand, and its market share and popularity are far from the top hand shoe brands. FENDI, Gucci, ChristianDior, Chanel, all flowers bloom. They are more emphasis on the design of heavy fashion, the harmonious unity of shoe style and brand image. Beyond the "quality" and "comfort", all the fashion elements you think of are applied to your shoes. The summer has exposed toes, the high and low drag of the bandages; winter boots with round heads and embroidered leather boots. The choice of material, the thickness of the heel, the tip of the toe, the lace or the diamond depend on the details you may think of or unexpected, attracting the eyes of the spectators and the users of these top brands. Luxury shoes can also be divided into female and male. Compared with the colorful women's closet, men wearing suits and ties are poor and monotonous. Because of this, leather shoes are more important to men than basic luxury goods. Although not as rich as women's shoes, but to the cortex and brightness of the study, to the point of picking holes. Because men's shoes are more about the details of shoes and the degree of comfort, they are highly respected by handcraft and pay attention to the perfection of details. Good cortices and loose shoes are the trend. With the popularity of the concept of "business leisure", casual shoes with rough and original style have become popular. The fabric is mainly made of frosted skin, and the colors are also displayed in some brilliant colors that break through the Convention. Berluti this 100 year leather shoes brand was founded in 1895 by AlessandroBerluti in Paris, France, and then processed by the fourth generation of OlgaBerluti's original Patina bleaching and dyeing leather technology, so that each pair of shoes can make unique shade and depth. In the past, many aristocratic celebrities such as Duke of Windsor, AndyWarhol, Momoka Ezu and BryanFerry were all brand champions. LOTTUSSE LOTTUSSE is very proud of the creativity of human hands, and is more confident in the talent and experience of craftsmen. So LOTTUSSE always refuses to pass the mold or rely on mechanized and automatic production lines to make products, and insists on one hundred percent handwork. This handicraft is particularly simple and precious in today's bustling industrial age, because every trace and every line of it has traces of artisans' meticulous work and wisdom over the years. Bonito, who was born in Italy in Ferragamo SalvatoreFerragamo1898, ranks 11 among 14 brothers and sisters. At the age of 13, he already owned his own shop and made the first pair of tailored leather shoes, and began to create the first step of his fashion kingdom. As many stars began to wear Ferragamo products under the screen, their orders increased greatly, but Ferragamo was not satisfied. He continued to try to find out the secret of making shoes that fit all the time, and even to study human anatomy in universities, and to listen to chemical engineering and mathematics courses, and to discover new knowledge and new methods of nursing skin and using different materials. The shoes made by Ferragamo are durable and focus on natural balance, and leather shoes must be made by hand.
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