E-Commerce Will Become A Marketing Tool For More Clothing Brands.

China

The report shows that in the second quarter of 2011, the scale of China's online retail market reached 192 billion 400 million yuan, of which clothing sales volume reached 44 billion 500 million yuan, an increase of 8% over the same period, an increase of 68.9% over the same period last year. Clothing, as the most popular online shopping product, is becoming more and more concerned.

Clothing e-commerce suddenly rises, in front of such a pursuit of customers, even BELLE shoes such as the eldest woman can not sit still, in July 1st this year, BELLE launched the excellent purchase network.

Before BELLE, Lining, Taiping bird clothing, Metersbonwe and other enterprises have set up their own e-commerce operation company to meet the challenge from the rookie of the Internet.

For this reason, Chen Xuejun, a research fellow of the China Electronic Commerce Research Center with more than 10 years of experience in textile and electronic commerce, and CEO of China clothing network, said that the traditional clothing brand "touting net" is no longer a novelty.

From 2008 to 2010, the annual growth rate of China's online shopping market is over 85%, which is more than 4 times the growth rate of domestic social retail sales over the same period.

The high growth trend of online shopping market is expected to be maintained in the next five to ten years or even fifteen years, and the potential of market space is very large.

Chinese clothing enterprises gradually extend from "entity battlefield" to "virtual battlefield", and the awareness of enterprises to apply e-commerce has also made a qualitative leap.

At the summit, Yintai network CEO Liao Bin, vice president of masa Marceau, Meishan, Xiu Xiu net CEO Ji Wenhong, Lok cool CMO Zhang Hao Hao and a number of other clothing business leaders who have suddenly risen to the world share how to do well the experience of the electricity supplier, while the large numbers of traditional clothing brand executives such as Shanshan, Lining, Taiping bird dress, Ordos, YOUNGOR and so on have come to "learn from each other".

However, the traditional clothing enterprises in the "touch net" process is not smooth sailing.

Recently, the US bond clothing announcement said that because the profit was difficult to guarantee, the company decided to stop operating the "state purchase" e-commerce business, becoming the first traditional listed clothing enterprise that announced the outage of e-commerce business.

In response, Liao Bin, CEO of Yintai network, said that e-commerce must be the future direction of development, but it needs to find a good way.

Liao Bin said that at present, many Chinese e-commerce sites still remain in the realm of selling outdated goods and discounted goods. They are still using low prices to attract the attention of Internet users. The platform and service advantages of the electricity providers have not been well reflected and the user experience is not good.

This idea should be revised, instead of returning to the control of the business itself and how to attract better products.

Liao Bin analysis, because foreign and domestic department stores do B2C there are essential differences.

Foreign e-commerce websites are very good at controlling commodities. Most of them adopt purchasing mode, which requires high demand for shopping malls, and the right of ownership belongs to the shopping mall.

The traditional B2C in China still follows the traditional mode of joint operation. The ownership of goods is in the hands of agents and retailers at every rental counter.

According to his disclosure, the Yintai network, which is located in fashion B2C, is expected to achieve 600 million sales by the end of the year after a year's operation.

The way of selling on Yintai Internet is buying system, which will be the future direction of clothing business.