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Garment Industry Is Hard To Break Through In The Near Future.

2012/4/13 9:23:00 11

Clothing Industry Short Term Performance

In 2011, the sales of clothing market in China continued to grow rapidly. Over 20% of the wholesale and retail enterprises above Designated Size and the major retail enterprises in the country increased their clothing retail sales.

The growth of single retail sales is mainly driven by the rise in unit price.

The rapid rise in unit price of clothing is driving 2011.

clothing

Sales can continue to maintain an important factor in rapid growth, according to the China National Business Information Center, in 2011, the price of brand clothing of the major retail enterprises in the country increased by 20.3% over the same period last year, 1.2 percentage points faster than that in 2010.

The contribution rate of unit price growth to retail sales growth is as high as 79.9%, which is 28.2 percentage points higher than that in 2010. That is to say, the growth of garment retail sales in 2011 is almost 80% from the rise of unit price.

The rapid growth of clothing prices, especially the accelerated growth of brand clothing prices, has brought greater pressure to consumer clothing consumption. In 2011, the volume of retail sales of all kinds of clothing in key large retail enterprises nationwide was only year-on-year.

increase

4.36%, a 5.84 percentage point drop over the growth rate of retail sales in 2010, and the lowest level since 2001.

In 2011, the rapid rise of clothing prices triggered a sharp downward trend in clothing consumption in China, and the growth rate of high-end clothing consumption slowed down significantly.

According to the statistics of the China National Business Information Center, in 2011, the whole country

A key

The sales volume of clothing retail sales of medium and high grade shopping malls in large retail enterprises increased by only 10% over the same period, 11.5 percentage points lower than the overall level, and a 12.7% decline in the volume of retail sales.

Investment strategy: it is expected that the overall brand clothing industry will not perform well in the next 3 months.

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