E-Commerce Is A Hoax!

The price war of the major e-commerce websites is higher than a wave, and the surface is red and prosperous. "CEO,"

Is e-commerce a hoax?

Bi Sheng said that e-commerce is impetuous, and pointed out that "e-commerce is a"

Bi Sheng also pointed out that although the gross profit of Yue Tao net was about 30% last year, it could only lose money if it reduced the cost of logistics, operating cost, return cost and marketing cost.

The loss is not only one of Mcglaughlin, the first net of China's online shopping. Its third quarter report shows a net loss of $336 million 300 thousand.

Another domestic listed company Dangdang, the third quarter financial report shows a net loss of 73 million 400 thousand yuan.

This year, a number of well-known group buying websites have laid off and shut down sub stations. There are lots of advertisers in these group buying websites, so the bubble of e-commerce is endless.

But at the same time, domestic capital market is still optimistic about domestic e-commerce.

Song Anlan, partner of Softbank China Venture Capital Co., Ltd. pointed out that although the overseas capital market is not optimistic about China's Internet, it is not a cold winter, it is just a small twists and turns.

Le Tao can't afford to lose.

Bi Sheng said that electronic commerce should be taken apart. "Both sides are doing a lot of business." Ma Yun made money because he only worked as an electronics. "The Nike he sold here made money because he only did business."

Therefore, to further develop the Internet business, it is necessary to find a way of "belonging to one's own".

However, in the future, Le Tao is breaking through to the electronic direction or breaking through to the business side. Bi Sheng has not yet made the final decision.

E-commerce is booming, but it is hard to get rid of losses. This has become an industry problem. Bi Sheng's remarks on e-commerce are closely related to this.

In addition to big price wars and snatching the market, advertising and promotion are also the main costs of e-commerce businesses.

Bi Sheng said that the marketing cost of Le Tao net increased from 30% last year to more than 50% this year, mainly because of the high advertising cost.

Dangdang CEO Li Guoqing, after his third quarter earnings report, also said that the reason for the loss was "book price war, clothing and pregnant baby class launched price war".

In addition, logistics, which itself is deeply trapped in "low price and vicious competition", has also troubled the Internet business.

According to a survey report from Boston consulting, 45% of Chinese online shopping consumers worry about the situation of goods being pferred during the delivery process.

We should treat price war rationally.

Jingdong mall, which has been rushing to the forefront of price wars and free from freight, announced the cancellation of the free service on 22.

Since November 25th, Jingdong mall has charged 5 yuan freight for orders less than 39 yuan, but diamond and double diamond users can continue to enjoy free shipping.

Insiders said that e-commerce enterprises should rationally treat the scale of price war and advertising investment.

Chen Shuang, senior vice president of red children, said e-commerce companies need to find a balance between scale and profitability.

At the beginning of this year, too many people poured into e-commerce, causing some bubbles to the industry, but the e-commerce market has become rational in the second half of this year.

Li Bin, executive deputy general manager of suning.com, said that the bubble in the e-commerce industry is mainly due to the exaggerated role of price war in the industry, and e-commerce enterprises should lay a solid foundation, including supply chain, logistics and information flow.