International Brand Schu Set Up Thirty Or Forty Yuan European Style Shoes Locally.

The international brand Schu set up two branches locally.

The design center of the brand is located in France. The designers are mainly Frenchmen and Italians.

Recently, the international brand Schu ("shoe") Shop, which opened recently in Xinda city and weishma Plaza, has a wonderful turning story.

To put it simply, it is a fresh product that has been "returned" after a round of Paris and drinking ink.

Tracing back to the development of Schu, we must mention the local brand Exodus.

The founder of Exodus is Schu's consultant.

It took for granted that Schu was a local brand, only to have the brand consultant Yew Jin (38 years old) protest.

He said, "ASA, the company that created Schu, is a registered company in Hongkong, but it is an international brand."

He disclosed that 4 years ago, before ASA was set up, he had made shoes for some European brands: "Topshop, Shelly, 1, s of London, and French brand Andre and Monoprix".

The birth of Schu was 1 years ago. He said, "Schu has been playing a great role in France. We have set up 14 stores in 1 years in Galeries Lafayette, a famous French department store."

The reputation of the brand was passed back to Asia. Schu then opened 3 stores in Hu Zhiming, Vietnam, and opened 8 stores in Manila, Philippines.

Six months ago, Schu officially settled in Thailand and found this brand in the famous Central department store.

The reputation of Schu has attracted the attention of Tattino Pte Ltd, a local company, bringing the brand in and investing 1 million yuan to set up two stores in the local market.

Yew Jin said that Schu is going to look at Asia and plan to invest 10 million yuan to add five or six stores to the local market, while stores in Japan, Malaysia's Kuala Lumpur and Indonesia's Jakarta are all planned.

Every season there are selected Schu designers from France and Italy, and design center in Avignon, France. The brand imitated other high-end brand style, and launched the spring summer and autumn winter series.

Yew Jin said: "our designers will design new styles according to the latest trend in Europe every season, so the design of shoes is very stylish and European style.

In order to enable consumers to buy Leather European style shoes at market prices, we set up factories in China.

The brand has launched the selected "Chocolate Schu bar signature collection" every season. This series of shoes is especially exquisite and more personalized.

Comparing with other shoe shops, the same style was placed in the store in the same period, and then the clearance sale was held. Schu took the way of getting new products every week. Yew Jin said, "there are more than 100 styles for consumers to choose."

The average price of shoes is thirty or forty yuan.

The brand also designs clothing accessories such as bags, belts, earrings, sunglasses and so on.