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Let Zhengzhou Fashion Get On The Fashion Express.

2011/7/13 8:41:00 47

Zhengzhou Fashion Is On Fashion Express.

China

The number of women's garments has exceeded the total volume of the world's production, but in the international high-end clothing brand, Chinese clothing is "collective aphasia".

In order to fight for the right to speak in the high-end international market, Shenzhen women's wear aimed at the "luxury" and "high-end" cake, aiming at the "window of the world".

Through painstaking efforts, Shenzhen women's clothing has occupied more than 50% of the shopping mall in the first tier cities in China.

There is a famous smile in the industry.

curve

In theory, the curve of smiling mouth is upward at both ends. In the industrial chain, the added value is more reflected in the two ends, which is designed and sold, while the lowest added value in the intermediate link.

At present, the profits generated by the manufacturing industry are low, the global manufacturing industry is already oversupplied, but the added value of R & D and marketing is high, so the industry should develop towards the two ends of the "smile curve" in the future.

The fashion industry occupies the middle and high end of the "smile curve" in the global value chain division of labor, and has high added value and profit margins.

Undoubtedly, the pformation of Shenzhen's garment industry is full of wisdom and foresight.

Abandoning the "raw material processing" with low gold content, Shenzhen people stripped the garment industry from traditional manufacturing industry, relying on original design and exquisite packaging, and injected strong development power for Shenzhen clothing.

At present, the added value of clothing products in Shenzhen has risen to 30% to 200%. The clothing industry is no longer a traditional industry, but has become a truly creative industry.

It can be imagined that when clothing and cultural creativity,

fashion

When the industry is related to words, consumers choose clothes as "playing with" a piece of art. The added value of their products naturally rises.

It associates with Zhengzhou clothing which has been restricted by low added value and brand influence.

Statistics from the city clothing association show that since 2003, the investment scale of the garment industry has increased at an annual rate of 10%, and the entire industry has expanded at a speed of more than 30%.

There are more than 2000 garment manufacturing enterprises in our city, with 300 thousand employees and annual sales revenue of 20 billion yuan.

Despite the production, sales and other indicators, Zhengzhou trousers industry has been proud of its head.

But when it comes to sensitive issues such as added value of products and marching into domestic front-line shopping malls, many bosses of enterprises are forced to bow their heads.

What worries them is that there is a "bottleneck" problem in Zhengzhou's clothing industry, such as the lack of high-end design talents, weak brand and low added value of products.

"China" from 8 years ago.

Women's trousers

The collective declaration of seeing Zhengzhou is getting closer and closer to the dream of building the "trousers industry in China". From workshop production to industrial park concentration, from low quality, low added value to branding and fashion, Zhengzhou garment industry with women's trousers starting from scratch is facing a new turning point of industrial upgrading.

Recently, he has won the "China famous trademark", which has increased the "famous Chinese Trademark" of Zhengzhou garment industry to three. This is another breakthrough in the turning point and marks the beginning of a brand breakthrough.

In order to achieve pformation, Zhengzhou garment industry must try to further develop the industrial development coordinates and fly to the "dream of creating a central fashion capital".

From "made in Zhengzhou" to "Zhengzhou design" and then to "Zhengzhou creation", we firmly believe that the Zhengzhou garment industry will definitely write the most vivid annotation for the fashion industry.