China'S Luxury Consumption Will Exceed Japan In 2015

The bright young girls, dressed up with strict middle-aged women, are mostly accompanied by a man.

The letter marks logo one after another.

The opposite side of PRADA is MiuMiu, and LV raises a three storey building outside, with exquisite windows.

LV is almost full of people.

There was a row of people sitting on the high stool in front of the counter, wearing a black suit and taking the bag carefully.

Although they all know that the price of the same commodity in Hongkong not far away may be 20% lower.

No one doubts the Chinese market's ability to spend on luxury goods.

Interpretation of China's report from McKinsey: rising Chinese luxury goods

Luxury stores in London are competing with Chinese shopping guides.

Before the Christmas season, not the Chinese or the Arabs were in the front row of the famous shops.

The McKinsey report predicts that by 2015, China's luxury goods market will reach 180 billion yuan, accounting for more than 20% of the global market, and surpass Japan as the world's largest luxury market.

The domestic market is glamorous, especially for foreign luxury goods merchants who have passed the century.

In 2005, Louis Weedon opened stores in 10 cities and opened 36 stores in 29 cities by 2010.

In early 2006, GUCCI had only 6 stores in China, and four years later, it expanded to 39 stores.

In the 5 years, the stores of Hermes increased four times to 20.

Beijing's famous shops in Shanghai are purchasing power in the whole country.

Hermes platinum is becoming an increasingly common decoration.

Xiao Yuan (a pseudonym) is a native of Wenzhou and works in his family business.

Her concern for Hermes is getting more than LV.

Lin works in a foreign company in Shanghai, which is related to luxury goods.

The brands she focuses on are more independent designers, such as Rebecca Minkoff in the United States or mulberry in the UK.

The crowd on micro-blog is going to burn the goods to the end.

A widely circulated picture is a young girl sitting on a staircase on a duplex building, and one after another is a platinum bag of various colors.

McKinsey divides China's luxury consumers into four categories: core luxury buyers, luxury consumption models, fashion enthusiasts and middle class enterprising people.

The first group of consumers spend 12% to 20% of their income on luxury.

The second category of labels is very clear: "young", "rich" and "fashionable", mainly composed of private business owners and company executives, most of whom live in Beijing or Shanghai.

The third category is not the rich in the general sense, and the income is not high enough, but they are keen on fashion and are willing to spend a lot of money on luxury goods.

Most of the fourth types of consumer groups live in two or three line cities. Their ample income allows them to extravagance once in a while and buy expensive things to embellish life.

The definition of luxury goods is not just about these shoes, but also famous cars, private yachts and airplanes are gradually entering the eyes of Chinese people.

According to foreign media reports, the yachting industry is gradually emerging in China.

A private enterprise owner pays 30 million yuan to buy a yacht easily, though they can not enjoy water sports as much as they do abroad. Maybe even sailing from Zhejiang to Shanghai requires administrative permission.

But this does not affect their enthusiasm for moving Cara OK from the centre of the city to the ship.

Consumer psychology is changing quietly.

Although almost every woman in Wujiang road in Shanghai has a LV on her back, fewer and fewer people have doubts about its authenticity.

LV woven bags seem to be a distant symbol.

Buyberry is a fashion show in Beijing this year.

3D technology creates a picture that is difficult to distinguish between true and false, and the truth and illusion blend with each other.

Whether it's a simple life or a hard work, the exquisite texture of a handbag is like a gentle comfort.