US Media: Cultural Conflict Will Hinder China'S March Into Brazil.

The Associated Press reported on May 29th, the original question: cultural conflict China's entry into Brazil became more complicated. In a grocery store opened by a Chinese, Tiago was putting goods on shelves. He said he did not want to be caught in office hours. But a few seconds later, the Brazilian opened his voice and complained to the shopkeeper, "vacation?" Don't even think about it. They paid well and paid overtime. But they don't understand that Brazilians are more important than money. "I have seen many (Brazil) workers coming to see the Chinese way of doing things, and resigned that day."

This cross cultural conflict has become an obstacle in the dazzling business growth between China and Pakistan. Direct Chinese companies in Brazil Investment Last year, it reached $17 billion, nearly 60 times that of the previous year. Meanwhile, more Chinese companies are starting to employ local workers. This new reality implies a more frequent contact between the two cultures, while the two cultures have great expectations for the role of the labor. .

Brazilians enjoy some of the most "labour friendly" protection systems in the world, such as guaranteeing 13 months' annual salary, allowance for meals and transportation subsidies. But in China, relying on low paid labor to quickly become the world's second largest economy, in fact, there are few. labor protection 。 The strong independent labor movement in Brazil is also in contradiction with the Chinese centralized system of trade unions. Chinese companies are trying to export their own models, but at least in Brazil, it is difficult to control workers, even in management.

A recent survey of 500 Brazil managers working for Chinese, North American and European companies found that 42% of the Brazil managers who worked for Chinese companies left in one year, with a turnover rate of 68% higher than those in other countries. Brazil workers complain that Chinese employers do not understand the interpersonal culture of this country. "Cultural misunderstanding will frustrate the development of Chinese companies in Brazil", said Marcelo Luca, director of a local headhunting company. "Multinational companies must adapt to local culture when they come to Brazil or any other country." But Chinese people have strict hierarchy and have their own old traditions. They need to spend more time adapting to local culture.

Brazil is not China's first attempt to enter Latin America. Chinese companies have shown strong performance in the whole region, from Argentina's mining industry to Mexico's manufacturing industry. But the experience of Chinese companies elsewhere in Latin America does not help them avoid conflicts in Brazil.

A former local senior executive at Lenovo said the company's most local employees in the Brazil office were frustrated by immediate follow - up requirements, as bureaucratic red tape needed to be experienced in Brazil.

Besides, Brazil workers are also afraid of the stifling management style of Chinese executives. "It's not a matter of workload" - we use blackberries together, working 24 hours a day, 7 days a week. But Chinese bosses want to keep one hundred percent of their time in the office so that they can control them. "This is definitely not the way to do things in Brazil. When you have dinner, lunch or a drink, you can't lock your employees in the office and expect to go to Brazil like this.

The director said that Chinese bosses often scolded the project managers in Brazil, which would be abhorrent to their employees. "They feel that if the order comes from the big boss, the workers will do more, but Brazil workers do not think so -- just the opposite. They lose motivation because they think their managers are not respected in the company. Executives from Asia have their own complaints. They say Brazil employees lack professionalism, but they also face Brazil laws that all foreign companies have to employ local people.