Grasp The Leisure Economy, And Businessmen "Gold Rush" New Space

In Starbucks cafes, seats are always the most sought after outlets.

At the cake shop, eat a bread for two hours.

Businesses understand the potential of developing leisure economy and win more customers.

Old yogurt

Leisure culture is playing.

In the first floor on the ground floor of Beijing Huamao center, a large number of middle and high-end beverage stores have added an old Tibetan yogurt store.

Like most beverage stores, customers can sit down and chat with yogurt.

The reporter noted that unlike the old yogurt with four or five yuan a cup on the supermarket shelf, the old yogurt in the yogurt shop has a minimum of 15 yuan / cup.

Although the price is obviously higher than that of supermarkets, the time of noon is still full of women in the Da Wang Road area.

"There's an hour's rest at noon. After dinner, you can find a place to chat and eat a cup of yogurt healthily. It's very comfortable."

One is in a foreign company.

With the popularity of healthy eating concept, "old yogurt" has been selected accurately.

Fast food restaurant

The wireless network is sold.

Careful customers may find that there are free wireless Internet prompts on the door of McDonald's restaurants.

How did McDonald's, who had been taking the fast food route and promoting the hamburger, suddenly tried to keep the customer sitting longer by providing wireless Internet services?

It turned out that McDonald's last year's push of "wheat coffee", with its 10 yuan / cup civilian route, has already taken away many of Starbucks's customers.

However, McDonald's does not seem to be content to grab the market by price.

It is reported that McDonald's will open more coffee leisure areas in 4 cities in Beijing, Shanghai, Guangzhou and Shenzhen, and launch free internet service.

However, McDonald's only got free Internet for half an hour without getting rid of fast food color, which has a certain distance from Starbucks's unrestricted leisure environment.

Bakery

The roast is a chat atmosphere.

Bakery, 85 degree C, and the other bakelite restaurants added drinks and opened the dining area.

Customers can not only take away, but also can stop with a few friends and chat in the bakery shop with cream.

"If customers stay longer, the amount of consumption will increase."

A staff member at a store in Dadu Mei pointed out that although the establishment of a dining area would increase the cost, customers' consumption experience increased and the turnover rate increased.

In view of this, businessmen are aiming at the leisure mode with higher circulation rate, which improves income and improves customer satisfaction and recognition.