Children'S Fashion Brand "Rabbit Logo" First Win.
In the past year, children's fashion brands "
Rabbit logo
"There are 22 self owned stores and 54 retail stores, and the annual sales revenue has increased by 30% over the same period.
The strategic adjustment of brand upgrade, channel integration and terminal image promotion has been effective in the past two years.
Landing on the mainland market from Hongkong
International Children's fashion brands
Rabbit logo adopts light assets operation mode, concentrating manpower, financial resources and material resources on design innovation.
With its annual investment of tens of millions of dollars in product design and research and development funds, aiming at the physiological characteristics of children, it uses black and white two kinds of personalized colors as the keynote and colorful colorful ornament. Through the fashion design of children's learning, games, fun, festivals, sports and other living conditions, the average season puts 1000 new products on the market, creating colorful black and white fashion styles.
It has also created a million pieces of "single year" black and white fashion for children, and the annual sales revenue of brand products exceeds 100 million yuan.
In the slow pace of layout market, rabbit logo has realized the innovation and integration of multi rhythm brand management culture. It changed the development mode of new store contribution to sales in the past, and turned it into intensive farming, digging the potential of single store, taking the innovative brand service culture as the essence of the competitive market, and implementing the brand culture in every operation detail to promote the brand value-added.
The "shop downsizing" project has reduced the sales volume of more than 1000 stores to 600, and the sales performance has dropped sharply, but the internal quality of the company has been rapidly improved.
The value added service of "rabbit fashion expert" and the brand image of "fashion and freshness" always maintained in innovation are popular in the increasingly competitive clothing market.
Children's wear
The best commodity category.
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