The Spring Festival Tourism Market Is Gradually Warming, Which Has Led To The Hot Sale Of Outdoor Men'S Wear.

The official launch of the 2011 spring festival announced that people who had been travelling abroad for a year could finally set foot on their way home.

But at the same time, many friends choose to walk out of their homes to see the outside world.

If SHOPPING is the ultimate goal of MM's outing, then MAN outdoor sports such as skiing, rock climbing, camping and so on are the first choice for pure men's holiday trips.

Travel?

Recently, reporters in Ginza mall, expensive sports center stores and other outdoor supplies counters learned that, before the holidays, ski and mountaineering as the theme of outdoor equipment sales continued hot, many brands of assault clothing, ski clothes, mountaineering shoes hot sales have appeared broken, broken code situation, and buyers, male consumers accounted for most of them, when they choose their own products, coincide with their functions put forward higher requirements.

Lighter and warmer

Functional upgrading of outdoor clothing

The reporter learned from the market that unlike male consumers, the choice of clothing and accessories, especially outdoor clothing, is more important for male consumers to pay attention to functionality, such as fabric comfort and humanization of designs.

Due to the consideration of fashion and seasonal factors, many male consumers also put forward further requirements for the warmth retention and lightness of products.

According to the shopping guide, this year, TheNorthFace, OZARK, Pathfinder, Columbia and other famous outdoor brands continue to use the GORE TEX fabric, which is highly sought after by their senior friends, to keep their basic performance such as windproof, waterproof, breathable and so on. In view of the market demand, we also explore and upgrade the quality of the brand new technology in the aspect of cold protection and environmental protection.

"Generally speaking, the warmer coat is heavier and warmer, but sometimes it makes people look overstaffed. Our brand of this down garment is made by adopting the exclusive OMNI HEAT super thermal insulation system, with a light and breathable middle layer, which not only strengthens the thermal insulation, but also lightens the weight of the clothes, making you wear lighter and lighter."

An outdoor brand leader introduces.

Very professional.

Theme outdoor equipment rush

In addition to the detailed requirements for outdoor clothing, many male consumers are more professional and more inclined to choose outdoor equipment this year, especially for outdoor equipment, which is focused on skiing and camping.

"During the Spring Festival, I and a couple of my brothers wanted to go to a ski resort with a group abroad. I heard that people had introduced the outdoor goggles with ski goggles. I'll take a look."

Cheng Fei, who works in a bank, chooses the goggles on the shelves.

"This year, the guests seem particularly keen on skiing and other professional sports."

The head of an outdoor goods store in our city said.

According to him, last year, the store entered a ski goggles priced at 1000 yuan, which is probably the reason why the price is more expensive because of its strong professionalism. It has been unattended for a year on the counter, and this year, several pairs have been sold in the winter. So far, many people still call to consult the goods.