Group Buying Website Seeks Differentiated Survival

Google will buy Groupon Ancestor Groupon, the rumor was spread over two days, and the purchase price also came out of various versions from 2 billion 500 million to 6 billion dollars. Group buying industry seems to see a new dawn. Chinese Market " Thousand regiment war It may also be stimulated by this news more intensely.

　 Glutinous rice net chooses "upgrade"

Shen Boyang is now the head of glutinous rice net and vice president of thousand oak group. He believes that "mature group buying websites need strong local sales resources on the one hand, and on the other hand they need a good social networking foundation."

Because of the strong SNS website Renren's support, the glutinous rice group quickly developed into the largest group buying website in China. But Shen Boyang also saw the danger of homogenization competition. Therefore, while maintaining the dominant market share, it also launched the upgrading of the glutinous rice net, and launched the coupon channel to enrich the local service characteristics of the glutinous rice net.

This move, coupled with Shen Boyang's previous refutation of domestic group buying chaos, even made some media mistaken that "glutinous rice net" could not bear thousands of group wars and will transform local service websites. The marketing department of glutinous rice net is very helpless to respond to this Misreading: "we are the largest and most unbearable." Local service is the upgrading of group buying, which does not mean that we have given up group buying.

　　 58 city to play the "classification" brand

Besides the glutinous rice group, some other group buying websites are seeking differentiated operation. 58, the city is a large classified information website. It is the largest classified website after the US Craigslist by making city forums, flea market and business services. Xu Guipeng, vice president of the group buying group, told reporters that 58 of the differentiation advantage was the accumulation of classified information in the early stage, while 58 had more than 20 branches throughout the country, covering 300 popular cities. "Coupled with our accumulated business and user resources, group buying is easy to cross the threshold." Xu Guipeng disclosed that next year 58 cities will also set up the independent group to establish the business unit, possibly will also enable the new domain name, will give this business the bigger development space. 58 of the iPhone clients have also been released recently. After the application is opened, the top level menu is the same city group purchase.

Wang Xing, who introduced the group buying mode to mainland China, has recently attracted media attention. The first Chinese micro-blog website, "rice no network", was re opened today after shutting down for more than a year. The industry has speculated that Wang Xing will take advantage of micro-blog's high viscosity crowd and the United States group to take the road of social media group buying marketing.

But Wang Xing denied this to our newspaper reporters. "Our goal now is to do the service well and make the consumers get more benefits." Faced with the question of "just how to deal with a large number of imitations and followers", Wang Xing laughs, "so consumers do not have more choices, are they more affordable?"