Fast Fashion Giant Zara Lands In Ji'Nan

2010/11/23 18:12:00 52

From design concept to shelf, it only takes 10-15 days, the inventory turnover reaches 12 times a year, and the annual profit rate of 12000 kinds of products to customers and 15% is about domestic.

clothing

For enterprises, this set of data sounds like a mere story.

However, Spain's Zara created this affordable fast.

fashion

Legend.

In traditional industries, mass production of homogenized products can only rely on cheap to attract consumers to earn meager profits, but does not take into account that consumers are willing to pay high price for satisfying their personalized products, which is precisely the target customers targeting by Zara.

At present, the world-famous fashion.

brand

Zara officially settled in Wanda Plaza, Wei Jia Zhuang, Ji'nan.

With a creative team of over 200 professional designers, Zara's design process is closely related to popular tastes.

After understanding the needs of customers, Zara will vertically integrate the design, production, logistics and sales of fashion retail business. This means that Zara can flexibly and quickly adapt to market changes and continuously update products. The new products arrive at stores two times a week.

It is understood that Zara belongs to the Inditex group. It is one of the largest fashion retailers in the world. It has more than 4700 stores in 77 countries including Europe, America and Africa, and has more than 50 stores in China.

With the official opening of Zara Ji'nan Wei Jia Zhuang Wanda Plaza store, three other brands belonging to Inditex group, Zara, Pull&Bear, Bershka and Stradivarius, also landed in Ji'nan market.