How To Create A Good Business Conception For Yourself?
In order to enable the entrepreneurial aspirant to achieve the goal of establishing and maintaining a profitable small enterprise, the author, based on the teaching practice in recent years and the case of a small business owner, proves that it is not always possible to start a business without starting a business, and that it is not always possible to start a business. It is because of the lack of a clear entrepreneurial plan for entrepreneurs or an accurate positioning of the enterprise.
Entrepreneurs should be very clear at the beginning of their business. What is my business and how to achieve it?
Autonomy
Entrepreneurship requires entrepreneurs to understand the following questions before starting a business.
First, what kind of person may succeed in starting a business? The quality and behavior of the owners affect the success or failure of the enterprise. A successful owner should have the necessary qualities in terms of commitment, motivation, honesty, health, risk, decision-making, family status, technical ability, business management skills, and related industry knowledge. As a boss, he should first make an objective assessment of himself and see if he has the corresponding process in the process of starting an enterprise.
quality
And behavior.
Then, we should make specific plans to improve our entrepreneurial ability.
Two, choose an enterprise that is suitable for oneself and succeed in entrepreneurship. It must have market opportunities, life opportunities, qualities and abilities, diligence and efforts, and how to make the best market allocation for products, prices, locations and promotions.
Starting from its own knowledge, skills, experience, ability, quality and customer demand orientation, we should follow the principles of ambition, accuracy, small scale, stable and unloved, unskilled, unskilled, and illegal.
The first point of enterprise positioning is the service of the enterprise, that is, the customer oriented group.
A lot of people are looking for new or different ideas when choosing a project, or choosing a low level, saturated and highly competitive industry. Without considering the market and demand, even if they are implemented, they will end up with no market.
Only with sufficient market space can enterprises have room for development.
At the beginning of the business, we must have an in-depth understanding of the market, and make an accurate judgement of the market capacity, the market share and the development space that we may strive to manage.
Three, the second point of profit making enterprises depends on what products (services) are provided by enterprises, that is, how to make profits.
Having identified the service for whom, next, we should clearly define what products we provide for our customers.
Products meet the needs of the society, which is the primary responsibility of enterprises, and is also the way of survival and development.
For ordinary small businesses, the life of products is the lifespan of enterprises. Without good products, enterprises will have no room for survival and development.
Serious homogenization of products and profit models are the main reasons for the failure of many small businesses. Enterprises should have core competitiveness, relatively monopolistic or distinctive, people without me, people who have me, and product winning is the eternal rule of success.
Entrepreneurs must create their own high-quality products at the beginning of their business. Only in this way can they open the market quickly and get a share from the fierce market competition.
Four, the third point to set up a brand enterprise is to set up the brand of an enterprise, that is, how to make the target customers choose you only.
product
You are not alone.
Winning by quality, price and service is the eternal rule of success, and also the foundation of success, but promotion is also very important.
The best quality product plus the most effective promotion can quickly establish a good reputation in the customer base and form a brand effect.
Entrepreneurs must focus on improving the quality of products and services, who is most close to the needs of customers, so that customers can be satisfied, who can win the support of the largest number of customers, otherwise they can only rely on animals to seek fish.
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