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How Do Entrepreneurs Choose Chain Brands?

2010/10/29 10:49:00 34

Faced with many brand names, it is very important to distinguish the good from bad.

When the chain brand is similar, the franchisee not only optimistic about the quality and style of the company's products, but also the company's support for franchisees.

In the initial stage of joining, it is very important for the brand store to send staff to the franchisee for training services.

In recent years, franchising has attracted more and more attention from entrepreneurs.

According to a survey, Japan's retail industry has 80% independence.

Shop owner

The first year was shut down, only 8% of those who could stay for fifth years, while retail chains had only 20% of their business in the first year, and 77% of the chain stores could survive for fifth years.

By contrast, we can see that the current popular in the industry, "joining must be more cost-effective than their own business" is not unreasonable.

But these data do not mean that one hundred percent of them will be successful after joining. The key to success is that franchisees should plan their own businesses.

Faced with many brand names, it is very important to distinguish the good from bad.

When the chain brand is similar, the franchisee not only optimistic about the quality and style of the company's products, but also the company's support for franchisees.

In the initial stage of joining, it is very important for the brand store to send staff to the franchisee for training services.

Next, we should pay attention to the following factors in how to run chain stores.

First, the location must be accurate.

Many franchisees complain that they have chosen a good brand to join, but have not received the desired return.

problem

Most of them are inappropriate in the location of shops.

Different products and brands require different store addresses.

It is important to find a brand for the brand, and it is also essential to find an address for the brand.

The successful franchisee has a set of strict site selection criteria, including the characteristics of the target consumer group, judging the customer's consumption level from the income level of the consumer group, and predicting the consumption trend in the next six months, as well as the prediction of rental factors, sales forecasts, gross margin and cost level.

Secondly, purchase must be real.

Purchase is the center of chain store operation.

Generally speaking, chain enterprises will be based on the characteristics of their product lines.

Franchisee

Put forward the requirement of purchase.

The purpose of the business side is clear.

However, the franchisees should consider their own market and capital status. They should carefully study the consumer demand in the local market, abide by the principle of gradual and orderly development, identify the habits of consumers in business practice, and find the right product line.

Due to uneven development in different regions, consumption levels, consumption awareness and local customs, the products recommended by chain enterprises sell well elsewhere, and they do not necessarily sell locally.

Many franchisees in the early opening shop will inevitably have the wrong way to buy goods, slow sales, backlog and so on.

In order to avoid these problems, franchisees should follow the principle of variety and quantity in initial purchase, and then buy them after finding out the preferences of local consumers.

In addition, the franchisee should not trust the promise that the manufacturer can return. We must know that the purchase is easy and the return is difficult. The disputes between franchisees and chain enterprises are often seen because of the return, so it is better to calculate carefully at the beginning and avoid unnecessary trouble in the later stage.